Posts Tagged

free tickets

Thitz
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0791.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe growth of women’s basketball is a consistent topic of conversation for Tracie Hitz, director of operations at the NCAA. Hitz discusses some of the metrics, both in the world of traditional and social media, which have helped increase awareness about

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From The Editor's Desk

When an organization which has routinely given away free product tries to stop, they fail. Because they’ve conditioned the audience to think otherwise. This isn’t just a sports problem, but they are the most notorious at it. The taste test theory lends to the idea of a massive free buffet,

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CBaretta
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0642.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Citadel is one of the most storied institutions in the United States, but growing its revenue for its athletic programs takes time and care. Assistant Athletic Director of Ticket Sales & Revenue Chris Baretta has helped transform the paradigm by

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offercode
Blog Posts

Not a day goes by that I do not see another franchise promoting an offer code, based on a theme night. This is the lazy promoter’s way of getting word out, especially when the theme night is… just a offer code. There is no interaction, no engagement beyond using the

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sourgrowth
Blog Posts

Every adult makes a choice to represent a product or service when they enter the work force. Either directly or indirectly, they are a representative of the quality, value and revenue that the product or service generates. Whether they adhere or understand it, they are putting their own brand in

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mhumes
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0320.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAnother returning guest to the podcast is Mike Humes, who switched from the NBA’s Memphis Grizzlies to help run the NHL’s Phoenix Coyotes. Humes is no nonsense, bottom-line financial mind who sees asset creation at the heart of how to sell

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relationships
Blog Posts

“Don’t Negotiate With Ticket Terrorism” – Troy Kirby delivers his keynote speech at the 2014 Ticket Forum, held in Charlotte, North Carolina by Ticket Return for its clients. Kirby’s speech covers various ticket analytic variables such as devaluing markets by providing free or heavily discounted tickets, understanding the customer relationship,

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King_Midas
Blog PostsSportstao Industry Posts

Everyone knows and understands the story of King Midas. Whatever he touched turned to gold. The moral of the story was that after a while, that which he valued caused him to be cursed, since even the folks that he loved and touched turned to gold also. But there is

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Photo Aug 22, 3 26 54 PM
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0230.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIf you are going to point to one pioneer of revenue development, Jon Spoelstra should be at the very top of the list. Spoelstra has been part of over 1,000 sellouts. Author of one of the most notorious books in sports

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percap
Blog Posts

I’ve written about the dangers of free tickets in terms of market devaluing of the sports franchise in general. I decided to examine it much further on its affects on the per cap financial model for a team each season. This meant doing a lot of “regular math” along with

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