This is an excerpt from Derek Franks’ chapter in “The GM’s Handbook” which is available in paperback, Amazon Kindle and Kindle Unlimited. It is cited, indexed and professionally edited, providing perspectives from 16 MiLB C-Suite Executives on leadership, hiring/firing/interviews, merchandise, tickets, concessions, corporate sales and the business of sports revenue
Make no mistake about it: The weirder that a minor league sports team is, the more attention they end up with as a result. Recently, I had an executive from a New England minor league baseball franchise on the podcast. The team name was being changed from the New Britain
http://traffic.libsyn.com/sportstaopodcast/Taoep0415.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Fresno Grizzlies have established a definitive brand in the Central Valley of California, so much so that the 2014 off-season separation after 17 years with the Major League Affiliate San Francisco Giants won’t affect how their fans perceive their product.
http://traffic.libsyn.com/sportstaopodcast/Taoep0146.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAdam O’Connell has the duality of professional and collegiate experience in ticket sales, which means he can see past the rhetoric, discussing what works and what doesn’t when selling sports tickets. O’Connell talks about his tenure with the Fresno Grizzlies minor
http://traffic.libsyn.com/sportstaopodcast/Taoep0036.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Fresno Grizzlies have been one of the most successful franchises in minor league baseball. No small part of that comes from their commitment to sales & promotion, exemplified by Derek Franks and his staff. Franks talks about coming into the