Posts Tagged

fun

JCole
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0740.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Man In The Yellow Suit is Jesse Cole, who owns the Gastonia Grizzlies and the Savannah Bananas at the age of 32, with his wife serving as the Director of Fun. Cole talks about his beginnings, starting with a team

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swamprabbits
Blog Posts

Make no mistake about it: The weirder that a minor league sports team is, the more attention they end up with as a result. Recently, I had an executive from a New England minor league baseball franchise on the podcast. The team name was being changed from the New Britain

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childprice
Blog Posts

One of the infuriating things about sports marketers is that there exists a segment of folks within that portion of the industry who distain cheesy promotions and apply their personal preferences over what a customer wants to engage in. Because it isn’t why they would personally want to attend a

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RAces
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0191.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCharles Lucas talks about some of the factors with the Reno Aces baseball team, and how they are able to draw fans in a continuous, fun environment. The Reno Aces are a franchise success story, because professional baseball in Reno has

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JKuhn
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0173.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJohn Kuhn talks about how his minor league career was built on learning from the best, that being Mike Veeck. Kuhn discusses how it is more than just sales and promotions in the stands that drives out fans, but also how

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Fun
Blog PostsSportstao Industry Posts

My sports brand marketing philosophy is simple: Fun. If your brand of fun isn’t more fun than the competitor across town, your brand loses. Simple as that. Let’s not over-complicate with trying to find “true fans” of the sport. Those “true fans” will find you no matter what. But fun

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jumpovercity1
Blog PostsSportstao Industry Posts

Caution is something that I tend to struggle with when the reasoning is that it hasn’t been done before. It holds to the notion that those who succeed in their careers do nothing against the rules. That those who break the rules don’t go farther, because they are outliers. The

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images-1
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0081.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Arizona Rattlers have one of the most dedicated fan bases in the Phoenix area. Team President Joe Windham talks about fan loyalty to the brand, the ability to push corporate sales activation further than even some of the larger major

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Blog Posts

Arizona Rattlers President talks ticket sales, marketing in the complex environment of Arena Football.

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0036.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Fresno Grizzlies have been one of the most successful franchises in minor league baseball. No small part of that comes from their commitment to sales & promotion, exemplified by Derek Franks and his staff. Franks talks about coming into the

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