Posts Tagged

games

suite_warriors
Blog Posts

There is always the ability to create asset demand for luxury suite and premium spaces in a sports facility, even if this means utilizing the idea of selling that inventory in one-night opportunities as cultivation tools for larger, more extensive business relationships with corporate clients. Normally, these sales are done

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JDavis
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0533.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS History is one of the major selling points for the Boston Celtics franchise and as Jim Davis explains, they have to respect that legacy while pushing forward with modern technology when creating revenue. Davis talks about the initiatives that the

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TLindenbaum
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/taoep0514.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS The future dissection of what customers want has extended past the argument of the single game bucket seat ticket in the upper deck, now the secondary market focus is turning toward the luxury suite and premium seating options available. Todd

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BSmith
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0478.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBrad Smith has been an idea maker in sports since 2003, when he had to sell tickets in the south with the Mississippi Sea Wolves of the Southern Professional Hockey League. Now moving onto stints at Texas A&M, Middle Tennessee State,

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Seat Location
Blog Posts

As much as sports executives enjoy fixating on the idea that the asking price for tickets on the secondary market is the biggest issue they face, it really isn’t. That doesn’t present a value for demand the same way that seat location does. It’s a continual issue that most of

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fullhouse
Blog Posts

Sports franchises tend to sell out the house for the top game and do it in a straight manner. But this is a funny way to treat a revenue growth system, where the name of the game isn’t just selling one game, but several on the schedule. That’s why mini-packs

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childprice
Blog Posts

One of the infuriating things about sports marketers is that there exists a segment of folks within that portion of the industry who distain cheesy promotions and apply their personal preferences over what a customer wants to engage in. Because it isn’t why they would personally want to attend a

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percap
Blog Posts

I’ve written about the dangers of free tickets in terms of market devaluing of the sports franchise in general. I decided to examine it much further on its affects on the per cap financial model for a team each season. This meant doing a lot of “regular math” along with

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JBehenna
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0104.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSOne of the infamous “lost episodes” of the podcast has been discovered. Recorded in late November 2012 in Palo Alto right after Stanford defeated Seattle University in men’s basketball, Troy’s former boss, Jason Behenna, talks to him about media relations. Behenna

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friday
Sportstao Industry Posts

Streaming is king right now in the sports marketplace. No longer do fans have to navigate a ton of different cable and television channels in order to get what they want. Everything is on-demand, 24/7 to the customer. Blame the IPad or smart phone devices, but it has enriched several

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