Posts Tagged

generation

LGroh
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0859.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe bridge between the accumulation of consumer data and actionable data in sports revenue generation is narrowing in focus daily. Lenny Groh discusses how the advent of social media data collection is now starting to yield out measurable returns for sports

Read More
From The Editor's Desk

Certain sports have a worrisome estimation of what the future looks like for their survival. Motorsports especially suffers because kids aren’t getting into cars, aren’t as enthused with watching the track. The key to surviving this is to gain heavy investment from parents and their children. Every sport should be

Read More
LTyson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0644.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFor a couple of years, Lance Tyson and PRSPX has started to shake up the sports sales training model with dynamic B2B and B2C concepts. This has enabled PRSPX to become a major player for franchise sales floors nationally. Tyson discusses

Read More
BShapiro
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0640.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWhen it comes to corporate sponsorship activation, having a shorthand with sports franchises can be a key asset. Ben Shapiro relates back to his experience at selling The Golden State Warriors, first in the ticket sales office, before rising in the

Read More
JMcNamara
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0639.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFor 12 of the last 15 years, Jim McNamara has been part of the Lakewood BlueClaw’s success in leading in the South Atlantic League in attendance amid all fellow Single A clubs. McNamara discusses his start, as a Group Sales Assistant

Read More
BSmith
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0478.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBrad Smith has been an idea maker in sports since 2003, when he had to sell tickets in the south with the Mississippi Sea Wolves of the Southern Professional Hockey League. Now moving onto stints at Texas A&M, Middle Tennessee State,

Read More
SHorowitz
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/taoep0402.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSData collection is an imperfect science, especially when the franchise doesn’t know what its actually looking for within the information it collects. Repucom’s VP Scott Horowitz discusses some of the issues with data and discovering insights within them, breaking apart those

Read More
seats
Blog Posts

Understanding seat value is understanding the role of data analytics on venue sales. As data grows, so does the opportunity to decide truly how to use it. Right now, data is collected, but rarely is it used properly. That isn’t just the fault of some tech-head who built the C.R.M.

Read More
CustomerCulture
Blog Posts

A lot of the professional clubs overseas have an issue without “sales” culture. It is a distain for the idea of distributing tickets through an outbound sales effort. “Teley-Marketing” across The Pond doesn’t sell very well to those outside the United States. Therefore, when the word “sales” gets uttered within

Read More
tuesday
Sportstao Industry Posts

Is serving a walk-up crowd really worth the time of the franchise? In some cases, I can see the argument that it really isn’t. Let’s do some math on this: Say you have 3,000 seats open in a 6,000-seat facility. You’d be at 50 percent capacity. Now, you open up

Read More