Posts Tagged

goals

RHarris
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0836.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSRichard Harris is known as one of the top sales trainers in the country and has come on the podcast to take on the tactics and acumen applied to sports ticket sales. Harris goes through scenarios of how to engage with

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Groupmastics
Blog Posts

Groupmatics is aiming at changing how group sales are done for the sports sales professional, as well as the end-consumer. Part of this is developing the ability to house programs where a discount is involved, including a free player ticket, sponsor discount or youth camp redemption for a complimentary game

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Activation
Blog Posts

This is a trick question, but it should be asked continuously: How does your franchise view sponsorship activation opportunities? It can’t just be a sign up on a wall, stating that this business supports your business, so therefore, customers need to go to that business. Activation doesn’t work that way,

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Compartmentalization
Blog Posts

I’ve never been a fan of compartmentalization, especially within the sports industry. Too many executives try to treat information as if they are working for the C.I.A. and end up costing themselves on sports marketing opportunities because they do not trust or rely on their support staff enough to carry

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focus1
Blog PostsSportstao Industry Posts

Focus. It’s the ability to cancel out all of the other white noise in your life. To point to one specific goal, amid billions of tasks to make that achievement, and decide what it truly important to you. So many of people in the world don’t do that. Not enough

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phantoms-hockey
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0155.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIt’s one thing to sell season tickets to an upcoming season, but Erik Hansen has been put in charge of selling out the house two years before the Phantoms minor league hockey team arrives in town. That means phone calls, training

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goals
Blog PostsSportstao Industry Posts

I have a colleague in the ticketing industry who rolls his eyes every time someone talks about setting an absurd sales goals for staff. It isn’t that he doesn’t think goals are important. Rather, it has to do with high of a benchmark that someone sets for others. Some of

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