Posts Tagged

group leaders

cBommer
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0759.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAfter 15 years selling minor league hockey, Craig Bommer has now stepped into a great sales challenge: radio. Bommer discusses the parallels between the medium of radio and the live entertainment sports landscape, and how to keep selling longer after people

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BEckerson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0756.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBrad Eckerson focuses on a new dynamic in group sales – tourism operation for the One World Observatory. Eckerson’s new role oversees 10 group sales representatives, as well as interacting with several “old school” tour operators who may not have the

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BDeAlsis
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0738.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBrian DeAngelis has had an extensive career in minor league baseball ticket sales, spanning 6 years and working in organizations such as Ripken Baseball, The State College Spikes, and now as Vice President of Ticket Sales at the Lehigh Valley IronPigs.

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BMatthews
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0699.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBrad Matthews has been a fixture in the sports sales landscape of Miami for over 16 years, first with the Marlins and Heat, then for 14 years with the University of Miami handling premium sales. Now at Florida International, Matthews discusses

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CThoburn
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0686.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Wheeling Nailers ECHL franchise has begun to shy away from the premium giveaway, in order to cater to the mega experience of celebrity appearances. Vice President of Tickets, Chris Thoburn, talks about how the celebrity appearance at a game helps

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Groupmastics
Blog Posts

Groupmatics is aiming at changing how group sales are done for the sports sales professional, as well as the end-consumer. Part of this is developing the ability to house programs where a discount is involved, including a free player ticket, sponsor discount or youth camp redemption for a complimentary game

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calculator
Blog Posts

Every sports franchise season ticket sales cycle ends the same way: The presenting of a renewal rate that hovers around 80-to-90 percent. And a lot of sports executives seem to applaud that number, as if its a good thing. But think about the ramifications of what the type of renewal

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Hotel conference room full of people participating in the business training.
Blog Posts

When sports franchises reach out to their group leaders for sales, they do so in a silo setting. The majority of group buys are the largest sales, yet carry with them some of the most silent advocates of the entire sports brand. Because of that silence, and the way that

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Group links are a failure
Blog Posts

Sending out group buy links without developing a relationship, without building a group leader, is about as dumb as it gets. Yet, there are several ticket offices right now, staffed with young group account executives, who are working in earnest, doing that very thing every day of the week. While

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Franchise ticket requests
Blog Posts

Charitable ticket requests are something that I have received a lot of questions about recently from fellow franchise executives. ‘Tis the season to continually receive massive amounts of ticket donation request letters from charities throughout the local community, trying to hit up teams for an auction or fund drive. That’s

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