Posts Tagged

group

BreakingBadMarketing-Guy
Blog Posts

The ecosystem of B2B sales message, especially its delivery, presents an inability for the original product seller to understand that they can lose the sale. Not because their product is bad, but because they don’t know really who they are selling to. The absolute worst scenario for an original product

Read More
oneperson
From The Editor's Desk

Individually, sales staff provide some bit of service to their customers. However, they cannot do it alone. Each operational component must be a key part of delivering great service, otherwise no one does. Consider what happens when a sales rep calls on a group leader. The rep develops the relationship,

Read More
CAtack
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0648.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSDirector of Season Seat Membership and Group Sales Chris Atack discusses how the conversion from season ticket holders to members began, and how it is has helped continued foster a solid renewal base for the team. Atack mentions that

Read More
JVelez
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0646.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThe New York Lizards have established themselves as a professional lacrosse dynasty over the past 15 years, winning the Major League Lacrosse championship three times. Jason Velez has been part of that wave over the past 2 years, and

Read More
JJodah
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0627.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJamel Jodah may also go by “Jay” but his hard-charging way of selling tickets is never mistaken for anything other than revenue generation. Jodah discusses his thought process in attacking the New Orleans market for ticket sales for Tulane

Read More
Groupmastics
Blog Posts

Groupmatics is aiming at changing how group sales are done for the sports sales professional, as well as the end-consumer. Part of this is developing the ability to house programs where a discount is involved, including a free player ticket, sponsor discount or youth camp redemption for a complimentary game

Read More
MCohn
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0578.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSMurray Cohn has been a bedrock at the NBA’s Team Marketing & Business Operations in Orlando for over 11 years, the last 7 as the VP of Ticketing. Cohn discusses what TMBO is all about, helping incorporate ways to

Read More
JDavis
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0533.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS History is one of the major selling points for the Boston Celtics franchise and as Jim Davis explains, they have to respect that legacy while pushing forward with modern technology when creating revenue. Davis talks about the initiatives

Read More
Hotel conference room full of people participating in the business training.
Blog Posts

When sports franchises reach out to their group leaders for sales, they do so in a silo setting. The majority of group buys are the largest sales, yet carry with them some of the most silent advocates of the entire sports brand. Because of that silence, and the way that

Read More
MAbramson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/taoep0520.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS Moving a minor league baseball team 13 miles from one location to another is not supposed to be a heavy-lifting task, yet when the Hartford Yard Goats announced their intentions to move from New Britain to downtown Hartford

Read More