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MarkiewiczJ
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0873.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe weather doesn’t stop a great ticket sales staff from selling. John Markiewicz shares his knowledge about selling in cold weather for baseball and hot weather for hockey. Markiewicz talks about his strategy in driving group ticket sales for Chicago White

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BMayhood
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0755.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBryan Mayhood will fully admit that he walked into a perfect situation at the Nashville Sounds, as they were finishing off year 2 in a fantastic new ballpark. Mayhood discusses how he helped develop a vision for year 3 and beyond,

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From The Editor's Desk

I’ve been thinking a lot about group referrals recently. The idea of getting more group tickets, as well as different groups, to come out, based on another group’s experience. Think about how group leaders exist: They are built as a point of contact for a specific organization or association. Yet,

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From The Editor's Desk

Demand drives up a price like nothing else. If you have demand, people will pay more for it. You only get demand by cultivating it. By making sure that people want it more than anything else. Notice how retail is always previewing the next item that is about to go

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market
From The Editor's Desk

When pricing decisions happen, do you ask the marketplace? What about when transitioning from season tickets to membership plans? Or group rates? Or promotional nights? Teams that ask the marketplace tend to get interesting feedback. Sometimes they learn that events or sales initiatives that they want to make have no

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deposits
From The Editor's Desk

When I first did Watch Parties at EWU, the restaurant we worked with didn’t care for taking reservations. Despite guaranteeing them business, the restaurant manager came from a different mindset where reservations weren’t a good thing. Truly silliness when you think about it. Reservations are a commitment. Once you get

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DJohnson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0651.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDanita Johnson is a WNBA home-grown ticket sales talent, developing her skills with the Washington Mystics, Tulsa Shock and now as Vice President of Ticket Sales at the LA Sparks. Johnson talks about selling in the Los Angeles market, and creating

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offercode
Blog Posts

Not a day goes by that I do not see another franchise promoting an offer code, based on a theme night. This is the lazy promoter’s way of getting word out, especially when the theme night is… just a offer code. There is no interaction, no engagement beyond using the

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JohnKHS
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0601.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJohn Katz returns the podcast after two years (Ep. 183) where he was heading up the challenging situation for baseball in Savannah, with the Sand Gnats. Katz has now moved the Sand Gnats to Columbia, South Carolina, where they are two

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headshot 2
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0599.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Vermont Lake Monsters may be one of the few professional teams in The Green Mountain State, but they also play in one of the oldest ballparks in all of Minor League Baseball. General Manager Joe Doud discusses some of the

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