Posts Tagged

innovation

TKatt
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0855.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Los Angeles Dodgers have found a key way to innovate off of the field, combining forces with R/GA studios to create the Global Sports Venture Studio, a technology accelerator. GSVS Managing Director Tim Katt discusses what all of that means,

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From The Editor's Desk

Sponsorship decks are typically a crime. There are so many better ways to do it, rather than a tired PowerPoint. Yet, the company won’t spend the money on the decks, or don’t think that it garners any relevance to the sale. That’s troubling in several scenarios, especially because of what

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IP
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0585.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIsabelle Perreault gave a fantastic digital maturity findings report at during the 2015 S.E.A.T. conference in San Francisco, and this podcast focuses mostly on her report. Specifically, Perreault talks about some of the ways that the industry has yet to adapt

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From The Editor's Desk

Markets are always universal in how they are accessed. You can either be part of a market, or you can dominate it. The issue becomes whether you can recognize a market before it is cornered and dominated, therefore buying in before establishment of the supreme share is taken. I have

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innovation
Blog PostsSportstao Industry Posts

A lot of companies or people give lip service to innovation, but I don’t believe the majority have a grasp for what that takes. In order to create, it doesn’t mean an organizational or professional development meeting where everyone becomes a “team player.” In fact, I believe its just the

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mbriercliffe
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0145.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDon’t go calling Mike Briercliffe an expert, because he doesn’t believe there is one in the world of social media. Briercliffe does have advanced knowledge on how to build a cohesive social media strategy, going from the fast lanes of the

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