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JRoyer
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0659.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSLooking beyond the simple platform chasing of social media, the central focus arises as to what digital as a brand can do for a sports team. James Royer oversees the Kansas City Chiefs digital endeavors which was recognized as one of

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Screen Shot 2015-09-07 at 12.02.21 AM
Blog Posts

In keeping with the theme of my debut Tao of Sports article, as well as a previous article, I’ve decided to call my regular contributions to this site “Leaving Money On The Table.” In these columns, I’ll focus on missed or underdeveloped revenue opportunities in I might spot within the

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JManchak
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0432.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSocial sales in sports is a fairly new practice, and the Portland Thunder are at the front-edge of it, utilizing the opportunity to make bigger sales with a small staff. Joel Manchak discusses why the challenge of maintaining and operating an

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Originals 9-7-11
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0339.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSGreg Esposito grew up a Phoenix Suns fan, being one of the few people actually from the metro area to live there as an adult. Esposito shares his journeys, coming up as a media major in college, and building up his

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sjurgens
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/taoep0337.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSScott Jurgens talks about the challenges facing an FCS powerhouse in Montana State, where the wins on the field are there, but it really takes an additional effort of marketing in order to engage the audience. This doesn’t just include football,

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kdeshazio
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/taoep0332.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFieldhouse Media has been one of the companies that has been working with college athletic departments in terms of social media education, monitoring and brand protection. Kevin DeShazo talks about some of the ways that college athletic directors can protect their

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burningbill
Blog PostsSportstao Industry Posts

My podcast interviews with some of the best sales minds in the industry have continually had one question asked in different ways: How are sales going to happen if customers collectively stop using the phone as a way of communication? I don’t think I’ve heard a good answer, but that

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