Posts Tagged

interaction

harassment
From The Editor's Desk

For over three years, I used a SaaS for my ticket office scheduling. Paid annually, it was something that did its job. And for the first two years, I had some interaction with the product’s sales staff, but not a lot. Because a lot wasn’t needed. The product did its

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RAyers
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0609.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAcross The Pond, the sports digital revolution is underway, in the form of Seven League’s Richard Ayers, who has worked on both the team side with Manchester City and is now one of the leading consultants for sports franchises, such as

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charper
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0582.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSConsumer demographics are one of the key ways that franchises are gaining insights into how their fans behave. Cole Harper founded DoorStat around the idea of engaging each piece of data to reveal more about consumer habits, trends and ways to

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BWagner
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0536.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS Only two months on the job at the University of Michigan, and Brian Wagner has been a part of major national news, when three athletic facebook accounts were hacked in the middle of the night. Wagner talks about this incredible

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NBrown
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0534.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS Natalle Brown is truly helping innovate the sports business space through Lightning Rewards, a multi-data set platform to connect fans to the Melbourne Storm National Rugby League team brand. Brown explains the Melbourne sports market, and how fighting for the

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strategy
Blog Posts

Sports executives should be constantly developing and redrafting a constant growth strategy to build more revenue in each ancillary space. This is where the world of dynamic ticket pricing has caused some influx; its created a disadvantage on revenues by inflating some, while masking the deficits of others. Just because

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customerczar
Blog Posts

Every sports organization staff member should be a Customer Czar. They should understand the customer that they are trying to attract in-depth. This means translating the customer’s wants, needs and desires effectively, in order to provide the customer with the best experience possible in the sports facility. And this is

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ASchemm
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0111.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIn the nation’s smallest state, Assistant A.D. of Marketing Adam Schemm consistently goes after the largest possible audience for the University of Rhode Island. Schemm talks about the branding challenges that he faced when arriving at Rhode Island, implementing both a

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MAndres
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0110.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe idea of constant content is one of the hallmarks of the NFL Baltimore Raven’s Digital Media division, led by VP Michelle Andres. While this is not common among NFL teams to have so much content going out, Andres talks about

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