Posts Tagged

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JFerguson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0750.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWhile Jeff Ferguson may be often thought of as a sponsorship guy, his third visit to the podcast is as much about digital live streaming acceptance as it is sponsor activation. Ferguson presents a compelling case for how he has helped

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From The Editor's Desk

The secondary market tends to be a mystery to most sports business folks. It’s almost as if they ignore it out of indifference, unsure what to make of it. Let me start off by saying that secondary markets exist all around you, in everything that you do. The difference is

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DWakeman
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0549.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe definitive component to any revenue stream is R.O.I. and Dave Wakeman loves chatting about that three letter acronym. Wakeman talks about his history of looking at sports business R.O.I., especially his time at being a ticket broker, where he moved

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equilibriumpricing
Blog Posts

Several variables go into the secondary market, and how each ticket is priced, on average for a show. But in that, there is some basis for an equilibrium secondary market pricing structure. The end result should be that each of the unused tickets, within a venue, would likely have been

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Oakland
Blog Posts

As more sports franchises start to drift heavily from season tickets into the world of membership, the Oakland Athletics may have just tipped the apple cart all the way over. For the month of July, the Athletics are promoting a Ballpark Pass for $89, which will allow purchases to enter

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JGonella
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0370.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS“Mr. Premium” Jason Gonella talks about one of the highest revenue portions of sports sales; luxury suites and seats, as well as how to build a clientele for that space long term. Gonella returns to the podcast to share his wisdom

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HillMatt
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0364.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMatt Hill comes into the sports business world from the unique perspective as a former athlete. A devout hockey fan, Hill now sells the product that he loves, but understands the business of premium and suite sales a lot better than

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Cannon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0219.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCorporate Sales Directors constantly try to seek out what their sponsor prospects want and J.W. Cannon provides some of his answers. Helping the United Parcel Service develop good B2B within their sponsorship spaces, Cannon talks about what most team corporate sales

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