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ACoulson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0760.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAlex Coulson comes on the podcast to discuss the role of sponsorship activation in the sports marketplace, and his assertion at avoiding vanity metrics which tend to take the focus off of digital revenue generation. Executive Director of Sport Industry Group,

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MDrosos
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0408.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWhile the words “fan engagement” are thrown around quite a bit by other social media companies, Lodestone appears to have a finger on the pulse of what fans want to engage with. Lodestone CEO Mark Drosos chats about the difference between

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kdeshazio
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/taoep0332.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFieldhouse Media has been one of the companies that has been working with college athletic departments in terms of social media education, monitoring and brand protection. Kevin DeShazo talks about some of the ways that college athletic directors can protect their

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BrandPromise
Blog PostsSportstao Industry Posts

Because I work with athletic brands all the time, I believe it makes me hyper-sensitive to their usage whether it’s a sports franchise or a company that sells to the public. This goes beyond the idea of just telling a brand story. I like to see promises made to me

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vykkyhawkins_1337546237_600
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0100.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIn the 100th episode of the podcast, Troy sits down with social media guru Vykky Hawkins to talk about social platforms and where the entire scope of digital media is headed. Hawkins talks about what are the best, worst things to

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