Posts Tagged

Marketing

MBordelon2
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0831.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMalcolm Bordelon represents a 20-year legacy with the San Jose Sharks (1993-2013) where the NHL franchise was one of the highest revenue drivers in all of professional hockey. Bordelon discusses his tenure with the club, which created waves in Silicon Valley

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CameronWilson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0828.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe international soccer community’s interest in the Chinese Super League is growing and is bouyed by Wild East Football, the only English speaking website focused in China on the sport of soccer. Founding editor Cameron Wilson opens up the massive country

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ASchwartz
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0827.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSShould NCAA student athletes be paid for their performance? OSKR’s Andy Schwarz thinks so, and provides his argument for why they are already being compensated, and why transparency in the overall marketplace for college sports could be a great thing. Schwarz

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JBeaven
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0826.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Golden State Warriors have become the darlings of the NBA on and off of the course, with record-breaking team wins and attendance records. GSW Vice President John Beaven discusses the success of the team, especially when it comes to ticket

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SGordon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0823.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSStefanie Gordon arrives on the podcast during an interesting time in her sports social media career: searching for that elusive next job. Gordon shares her experiences in the digital realm as a producer for Sports Illustrated, as well as how one

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KarriZaremba
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0822.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSKarri Zaremba shares her experiences at creating connective marketing for venues through technology, both inside and outside the facility. Zaremba talks about the optimization of personalized data, marketing analytics, relevant/targeted content, and interactive technologies designed to acquire, retain, and monetize active

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MattHarper
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0820.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIt’s the 5th Anniversary of the original recording the Tao of Sports Podcast, with Ep. 1 guest Matt Harper, who returns for the third time to the show. Harper discusses his transition from college ticket sales to minor league baseball, as

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dgalee
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0819.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDan Gale isn’t shy about telling everyone that he finds the large sponsorship merger of Learfield-IMG College to be troubling for the landscape of collegiate athletics. Gale discusses some of the issues that arise from developing corporate sponsorship activation, especially with

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MAbramson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0817.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSOver two years ago, Michael Abramson came on the podcast (Ep. 520) to discuss how The Hartford Yard Goats would open up the 2016 season in their new ballpark. Almost 300 episodes and two years later, Abramson returns to the podcast

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ITamblin
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0816.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIsabella Tamplin opens up the ticket world of Brazil for podcast listeners, sharing insight into her company, Grupo BWA, which oversees ticketing for over 30 professional soccer clubs. Tamplin discusses some of the issues facing the Brazillan soccer fan, especially in

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