Posts Tagged

Marketing

EDutcher
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0854.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSErin Dutcher may have a famous name around San Diego sports, but she refused to trade on it, earning her own way by gaining a position with the San Diego Seals, the new lacrosse team. Dutcher talks about how important it

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LLanders
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0849.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSince 1959, Lee Landers has worked in minor league baseball, seeing the various trends and attitudes of sports marketing. Landers discusses how he started out as well as how the game has changed off of the field in the perception of

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MBurns
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0848.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMark Burns returns to the podcast for a second go-around after Ep. 697, leaving two online publications behind to start his own digital venture, the Sports Business Chronicle. Burns reflects on some of the choices that he made in order to

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CMcEvoy
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0844.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDr. Chad McEvoy comes on the podcast to chat about sports management degrees and their viability in the marketplace. Are sports management programs expected to generate job opportunities or to develop critical thinking skills? Is it an either-or scenario? McEvoy discusses

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DRowan
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0843.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDave Rowan oversees the financial operations for the 32-year-old National Lacrosse League, which is focused on smart, efficient franchise expansion with great partners such as ownership groups like Comcast-Spectacor and Alibaba. Rowan shares his vision of how the digital growth of

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MWasho
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0842.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Rochester Rhinos of the USL have announced that they won’t be playing for the 2018 season. Chief Business Officer Mark Washo returns to the podcast (Ep. 113) to discuss how the decision came down, as well as his return to

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AMHastings
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0840.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIn her 20 years with the San Francisco Giants, Annemarie Hastings helped craft one of the largest client relations programs for a Major League Baseball team front office. Hastings discusses how the Giants approached season ticket holders, renewals, and high-level client

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ATaylorDixon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0839.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAs the president of NACMA for 2017-18, Ayo Taylor-Dixon comes on the podcast to present the 2020 strategic plan for the marketing arm of college athletics administration. Taylor-Dixon discusses how the organization has taken a deep-dive into understand what its membership

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JBarrows
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0837.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJohn Barrows represents a new type of sales training with old school skills, focused on technology companies and building relationships through workflows. Barrows discusses the process of creating a dynamic relationship within the sales team, and initiating it into a formidable

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deflate
From The Editor's Desk

With the San Francisco Deltas shutting down operations Nov. 24, 2017, only 2 years after declaring how “tech would disrupt sports,” I hope that there are lessons to be learned from all of this. I hope that this will create enough pause for those who routinely call out ticket sales

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