Posts Tagged

Marketing

NDM
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0811.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSOriginally published in 1998, the book “Field of Schemes” has continued to be a hot topic for public stadium finance opponents in the 19 years since. Co-Author Neil DeMause talks about some of the issues surrounding the ability of teams to

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APuri
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0810.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAshwin Puri joins the podcast to chat about the end of his experience as the Chief Revenue Officer of Cal-Berkeley Athletics and the transition to VP of Strategy and Business Operations at the Oakland Athletics. Puri discusses his time moving from

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JK2
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0808.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJared Kozinn offers up his perspective on how to sell premium suite space, especially when the tastes of corporate buyers have changed. Kozinn talks about building up and retaining value for customers, as well as engaging with additional VIP experiences beyond

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MKozinn
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0807.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMax Kozinn shares his knowledge of sports membership sales, not just with the San Antonio Spurs, but also with the University of Texas-Austin and with Life Time Fitness. Kozinn discusses some of the facets of engaging the customer in a longer

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8GB Kindle Fire Black
From The Editor's Desk

The Tao of Sports has teamed up with Win1Big.com to provide one lucky winner with a 7″ Amazon Fire Tablet. Perfect for those who are getting back to campus for study, or those sports business executives who are looking to enhance their professional development or sales skills with some light

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KGelman
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0806.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSKen Gelman comes on the podcast to chat about the KASAI Elite Grappling Championships (“KASAI”), New York City’s premier competitive professional and amateur Jiu-Jitsu (BJJ) promotion. Gelman talks about how committed the organization is to hosting live events featuring the most

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CPintens
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0805.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCraig Pintens joins the podcast to share his insight on how his marketing team has enhanced the profile of the University of Oregon athletic department. Pintens discusses various aspects of tickets, especially concerning deals and subscription models. Pintens talks about how

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pnowlin
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0803.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPatrick Nowlin shares his knowledge on both the third party and in-house model, having worked at both. Now at the University of Oklahoma as an assistant athletic director, Nowlin talks about some of the different methods of implementing better technology in

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BRS
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0802.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSUnder Bryan Sperber’s leadership, the Phoenix International Raceway is undertaking a massive $178 million dollar rebuild of its facility, aimed at ensuring NASCAR’s legacy in the technology era of sports marketing. Sperber discusses some of the features of the build-out, including

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stadium_2
Blog Posts

As a sports marketing professional for over 20 years, I have seen and done it all, from being an (unpaid) intern to a sales representative to becoming a Manager, Director, Vice President, General Manager as well as being a President and an owner of multiple professional sports teams. Through it

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