Posts Tagged

Marketing

From The Editor's Desk

Regardless of the product, there is always a different slice to provide to the customer. If it is in demand, that’s easy to recognize. But even when it isn’t in demand, there is a new piece of inventory that can be created, sold, which fits the specific want, need or

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JLucas
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0767.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJack Lucas’ podcast episode is bittersweet, as he is retiring after 30 years of operating one of the more successful ticket start-ups in United States history, TicketsWest. Lucas mentions how a 1987 phone call changed his life, while he

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narrowmind
Blog Posts

Sales bias is a wasteful practice that affects us all. It occurs when professionals message on the wrong platforms to seek out customers. It generates nothing but white noise on dead media channels. And it creates negative environments of prospecting, simply because no one hears the message at all. The

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cBommer
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0759.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAfter 15 years selling minor league hockey, Craig Bommer has now stepped into a great sales challenge: radio. Bommer discusses the parallels between the medium of radio and the live entertainment sports landscape, and how to keep selling longer

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BPeters
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0757.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSBob Peters will fully admit that he is an old school athletic director at Centralia College. Peters talks about his start, as well as how he has avoided the traps of worry about his own legacy and focused more

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BMayhood
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0755.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSBryan Mayhood will fully admit that he walked into a perfect situation at the Nashville Sounds, as they were finishing off year 2 in a fantastic new ballpark. Mayhood discusses how he helped develop a vision for year 3

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JVincent
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0749.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJack Vincent’s book, A Sale Is A Love Affair, shows how top salespeople, in any industry, can be loved by their customers through deep, human connections. Vincent talks about the parallels between the sales process and finding love, as

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BBurchette
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0747.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSDr. Brett Burchette has become a fixture of Drexel’s campus life; Burchette has served as a member of the sports management faculty, as an associate athletic director for development and now as executive director of the overall LeBow College

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AArtman
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0745.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThe Tacoma Rainiers have been revitalized by the enhancements off of the field, in Cheney Stadium, which used to be regarded as one of the worst facilities in the Pacific Coast League. Rainiers President Aaron Artman discusses the resurgence

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craig
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0741.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAthletic training has never been covered on the podcast prior, so it is a perfect storm when the Director of Sports Medicine at the University of Puget Sound Athletic Department comes on. Craig Bennett is not just an advocate

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