Posts Tagged

Marketing

Zdayton
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0871.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSZach Dayton returns to the podcast after nearly four years since his original one (Ep. 328). Dayton talks about his transition from Pace University, a D2 school, to Fairfield University, which is Division 1. Dayton shares his insight into bringing not

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TaylorB
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0867.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe biggest dog in the fight is sometimes a little yapper. That’s what El Paso Chihuahuas’ general manager Brad Taylor discusses as he joins the podcast, covering exactly how the MiLB team has created one of the hottest merchandise brands across

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CrawfordD
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0865.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDavid Crawford is one of the top industry advocates for the game of Floorball, which is fast becoming one of newest off-season training options and intramural sports in the world. Crawford shares his story of how he first engaged with the

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Jroberson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0862.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe core principles of design and branding are discussed beyond the idea of logo, focusing on environment for both the staff member and the fan. John Roberson covers some of the dynamics of what his company, Advent, has done in the

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CWelde
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0861.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIndoor football has had hundreds of defunct teams or franchises switching leagues. The practice is considered almost common place. Yet when the Bloomington Edge decided to depart the Champions Indoor Football League for another, they were sued. Edge general manager Charles

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EPlatte
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0860.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSGrowing an account representative into a skilled sports sales professional is Eric Platte’s goal at the Atlanta Hawks. Platte discusses his mindset in how to foster growth from each new hire to develop a pipeline of success for the Hawks organization.

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DMacKay
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0858.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAs the esports revolution continues, so does the separation from the original game tournament structure to an actual revenue generation model focused on corporate sponsor activation and player rights. Strategic Project Partners’ David MacKay shares his knowledge of the esports space

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EDutcher
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0854.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSErin Dutcher may have a famous name around San Diego sports, but she refused to trade on it, earning her own way by gaining a position with the San Diego Seals, the new lacrosse team. Dutcher talks about how important it

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LLanders
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0849.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSince 1959, Lee Landers has worked in minor league baseball, seeing the various trends and attitudes of sports marketing. Landers discusses how he started out as well as how the game has changed off of the field in the perception of

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MBurns
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0848.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMark Burns returns to the podcast for a second go-around after Ep. 697, leaving two online publications behind to start his own digital venture, the Sports Business Chronicle. Burns reflects on some of the choices that he made in order to

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