Posts Tagged

Marketing

ARod
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0796.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAnthony Rodriguez comes on the podcast to discuss the branding of the athlete in the digital world, how you can grow a niche audience that supports a brand and whether or not esports has a longevity brand with its athletes. Rodriguez

Read More
JCollins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0795.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJohn Collins’ experience with the major professional sports goes back to his days working at NFL Films, extends to working as President of the Cleveland Browns and as COO of the NHL. Collins now oversees NFL On Location, which is a

Read More
RHarris
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0793.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSTry to get a meeting culture going where Rocky Harris works, he dares you. The Chief Operating Officer talks about his lack of eagerness to create a meeting culture and his ability to disrupt them, involving as few people as possible

Read More
Thitz
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0791.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe growth of women’s basketball is a consistent topic of conversation for Tracie Hitz, director of operations at the NCAA. Hitz discusses some of the metrics, both in the world of traditional and social media, which have helped increase awareness about

Read More
FSU
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0790.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMark Cameron represents the third generation of the Florida State ticket sales office experiment, taking an in-house model approach under the development umbrella, and creating a dynamic, commission-based sales structure. Chris Wilson represents the premium model of the ticket office, as

Read More
RWilkins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0789.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWhile Russell Wilkins can appreciate the sold-out situation that Wichita State has in men’s basketball, he also remembers trying to sell indoor football in that same marketplace. Wilkins takes about the challenges of having a sold-out venue, both from a pricing

Read More
mjennings
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0787.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMarkus Jennings is considered a rising star in college athletics development, now on the NAADD board as well as running revenue generation for Sacramento State. Jennings discusses the nuances that come with making major gift asks, as well as ticket sales,

Read More
PBee
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0785.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAfter a 25-year run to the NHL playoffs, The Detroit Red Wings’ streak ended, putting an entire sales staff to work on how to transition their hockey fans into the new normal. Red Wings’ Director of Ticket Sales Paul Bee explains

Read More
cslonaker
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0784.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCharlie Slonaker details not only the Philadelphia Union’s ticket sales victory narrative of a franchise that came from local supporters groups, but his own path from the Dayton Dragons to the Cincinnati Bengals to the Indiana Pacers to the Union. Slonaker

Read More
dfrystak
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0782.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe difference between sponsorship and philantrophy is explored by Dan Frystak, who presents the argument of how activation depends on the experience of the consumer interacting with the branding mechanisms of the product. Frystak explores why several companies are positioning themselves

Read More