Posts Tagged

Marketing

IronPigs
Blog PostsSportstao Industry Posts

The LeHigh Valley IronPigs Baseball Club knows their fans. By Opening Day, the IronPigs will transform their urinals into a video game system. Basically, its a golden way to market. They are the Triple-A Affiliate of the Philadelphia Phillies, but have a chance to be “the talk of Pennsylvania” by

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tuesday
Sportstao Industry Posts

Each Tuesday, the calculation of ROI (Return On Investment) will be examined. It’s use is to serve as a measurement of those marketers looking to do an ad spend, to see whether or not they are achieving an ROI for their franchise.   Those in the sports marketing field should

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Image
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0071.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSGetting that first job in sports isn’t easy, but WorkInSports.com has a few answers on how to do it. Since 2000, company president John Mellor has helped found one of the largest online sports job employment boards in the world. Mellor

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Phoenix Coyotes
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0069.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe NHL’s Phoenix Coyotes have undergone a remarkable transformation in a comprehensive sales effort to prove that hockey can work in the desert. The Forum, a first for the podcast, includes the four Coyotes’ sales managers, offers up expertise on the

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BCondors
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0066.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBakersfield Condors President Matthew Riley has the task of making hockey cool in the desert. Riley talks about initiating various promotions, including Charlie Sheen Night, taking the Teddy Bear Toss from Canada, and bringing a live Condor to a game only

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Blog Posts

Arizona Rattlers President talks ticket sales, marketing in the complex environment of Arena Football.

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MBPelicans
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0060.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSr. Director of Tickets for the Myrtle Beach Pelicans Zach Brockman talks about engaging fans and customers long term. Brockman speaks about the methodology behind training his new hires, how as a student of both GameFace, Inc., and Jon Spoelstra’s books,

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St-Louis-Rams
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0053.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBryan Killingsworth has one of the most dynamic positions in the NFL today. The VP of Marketing & Brand Strategy for the St. Louis Rams, his task is to alter the perception of each home gameday, reinvigorate fans and ensure a

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NYM
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0050.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMets VP of Ticket Sales & Service Leigh Castergine has been utilizing various promotional opportunities to sell a MLB team & CITI Field to the masses. She talks about the “quiet” section for families with autistic children and her thoughts on

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CBrowns
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0045.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSChris Gallagher has been helped re-engage a rabid fanbase with its hometown Browns in the last two seasons. Deciding to do his podcast interview while in a vehicle, off the road during a Ohio snowstorm, Gallagher talks about the different promotions,

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