Posts Tagged

Marketing

CBrowns
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0045.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSChris Gallagher has been helped re-engage a rabid fanbase with its hometown Browns in the last two seasons. Deciding to do his podcast interview while in a vehicle, off the road during a Ohio snowstorm, Gallagher talks about the different promotions,

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0040.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIn 17 years, Barry Gibson has amassed a wealth of knowledge on how to sell any type of ticket package. His focus remains on strategy and training of new staff, creating different scenarios in order to ensure that every question is

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0039.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDave Chase has served every type of role within the world of baseball.  Chase served as president/publisher of Baseball America for 17 years, President of Baseball Concessions, Inc. for 14 years, and was President/General Manager of the Memphis Redbirds for 7

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0038.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIn 2008, a revolution occurred on the campus of Georgia Tech. The Aspire Group, Inc. became one of the first third-party organizations to assume the ticket selling duties of a college campus. What was viewed originally with skepticism by athletic departments

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Blog PostsSportstao Industry Posts

There are three primary values which play a major role in whether or not a purchasing decision is made. Trust, Quality, and Advocacy. While sales focuses a lot on the customer service aspect, it cannot be the end all of the purchasing decision. Why? Because customer service may bring a

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0036.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Fresno Grizzlies have been one of the most successful franchises in minor league baseball. No small part of that comes from their commitment to sales & promotion, exemplified by Derek Franks and his staff. Franks talks about coming into the

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0035.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMatt O’Neill competes in the toughest media & sports market in the country, while trying to also expand the brand of the NY Red Bulls into the world’s biggest stage. O’Neill discusses how the Red Bulls have gone after capturing fans,

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MMarlins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0027.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSOne of the top baseball sales minds in the country is Andrew Silverman. He’s been with four different professional teams; Director of Tickets with the Anaheim Angels; Vice President with the Columbus Blue Jackets; Executive Vice President with the Texas Rangers;

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UNLV
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0024.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJeff Higgins talks about UNLV athletics from the scope of a marketer, especially how college basketball & football fits on the Vegas landscape amid the casino industry of The Strip. How does a Division I FBS school compete with an entertainment

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MGordon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0021.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMike Gordon offers up various strategies of how the Wolves have positioned themselves in the major market of Chicago. The Wolves have the metropolitan area to itself while the NHL’s Blackhawks are on strike, but Gordon thinks that’s not a good

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