Posts Tagged

mascots

Zdayton
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0871.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSZach Dayton returns to the podcast after nearly four years since his original one (Ep. 328). Dayton talks about his transition from Pace University, a D2 school, to Fairfield University, which is Division 1. Dayton shares his insight into bringing not

Read More
HMJones
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0870.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFresh off her departure of a second stint with the Corvallis Knights, former COO Holly Marie Jones shares her insight into the West Coast League baseball franchise’s brand, and how she was able to enhance it through merchandise, ticket sales and

Read More
Mascots
Blog Posts

In his book Eat Mor Chikin, Inspire More People, the late Chick-fil-A founder S. Truett Cathy quotes one of his franchise owner/operators as saying that despite his store’s continuous yearly sales increases, he would never reach a point where he believed his store could not possibly push any more product

Read More
AGoodrich
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0422.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAndrew Goodrich has a knack for creating promotional processes that develop the fan experience further for both the University of Miami and the University of South Florida. A large component of this effort comes from a deep dive into the world

Read More
Chihuahuas
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0410.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe El Paso Chihuahuas are one of the 2014 MiLB success stories in terms of revenue generation and attendance. Director of Ticket Sales Nathan Reilly explains how the former Tucson Sidewinders franchise relocated at the beginning of 2014 to El Paso,

Read More
JDelaney
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0245.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe world of sports communication and branding is where Jim Delaney focuses his attention on most. Delaney discusses some of the issues surrounding the roles of traditional and social media, as well as how new platforms can cause issues when messaging

Read More