media

Ep. 838 – Rick Horrow (The Sports Professor)
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http://traffic.libsyn.com/sportstaopodcast/TaoEp0838.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSRick Horrow has a media sports business legacy that spans over two decades, along with a sports consultancy firm which has amassed a portfolio of clients ranging from major leagues to individual sports stars. Horrow discusses his approach to the industry,

Ep. 744 – Evan Levy (Talent Producer, Global Sports)
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http://traffic.libsyn.com/sportstaopodcast/TaoEp0744.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSEvan Levy has worked to secure athlete talents for media and publications for the last five years, and is one of hardest working people in show business during Super Bowl radio row. Levy explains why the Super Bowl radio row requires

Ep. 667 – Jess Root (Editor, CardsWire)
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http://traffic.libsyn.com/sportstaopodcast/TaoEp0667.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJess Root represents the new form of digital sports journalism, even if he himself doesn’t consider the term “journalist” to fit what he’s doing. Root has overseen a passion project call CardsWire over the last 6 years, and is now affiliated

Ep. 665 – Bill Lansden (Sr. Assoc. AD, Virginia Tech)
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http://traffic.libsyn.com/sportstaopodcast/TaoEp0665.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe end of this episode probably has one of the largest “drop the mic” moments recorded from all of the guests on the Tao of Sports. Sr. Associate Athletic Director Bill Lansden discusses the greater financial landscape of college athletics, where

Ep. 621 – Maurizo Barbieri (Head of Sport, Samsung Asia)
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http://traffic.libsyn.com/sportstaopodcast/TaoEp0621.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSA recognized industry thought leader for digital sports in Asia, Maurizo Barbieri dissects some of the different strategic and tactical capabilities across a burgeoning media landscape. Barbieri discusses his drive to build one of the primary resources for Japanese sports fans,

Ep. 591 – Arnie Tokyo Rosenthal (Baseball Urban Legend)
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http://traffic.libsyn.com/sportstaopodcast/TaoEp0591.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThere are many cross-sections of the sports business environment, but none are probably as bizarre as the true urban legends of the past. Arnie “Tokyo” Rosenthal is a part of that rich history, with his ability to con himself through New

Ep. 574 – Brad Wolverton (Sr. Writer, Chronicle of Higher Education)
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http://traffic.libsyn.com/sportstaopodcast/TaoEp0574.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBrad Wolverton covers college sports for the Chronicle of Higher Education, seeing it from the view of academia reporting, and analyzing several of the issues that affect a campus as a whole. Wolverton discusses the Missouri protests which removed both the

Why Sports Business May End Up Firing The Media
Most mornings, my first-thing routine includes my email, which usually contains one with Ad Age’s major headlines. Two articles from Tuesday’s Ad Age email woke me up in a hurry, because they yet again rang a bell that I’ve been ringing during class lectures for several years. That bell pertains

Ep. 568 – Jason Camp (VP of Ticket Sales, Stockton Heat)
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http://traffic.libsyn.com/sportstaopodcast/TaoEp0568.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Stockton Heat are part of the American Hockey League revolution to extend to the west coast, and have taken over the operations of the Stockton Thunder, an ECHL team that last north of the San Francisco bay for over a

Ep. 558 – Jeff Sharon (Course Director, Full Sail University)
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http://traffic.libsyn.com/sportstaopodcast/TaoEp0558.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAs journalism embraces or faces the changing landscape of technology, various questions arise to how to best implement its application. Jeff Sharon is witnessing this first-hand, overseeing the online masters degree program of journalism at Full Sail University. A former sports