Posts Tagged

merchandise

Lavar Ball
Blog Posts

While LaVar Ball has made a ton of headlines over selling $495 ZO2 shoes, getting less than 300 orders on Day 1 of their release, his biggest contribution may be at taking down the NCAA. It caused a major reaction when released with good reason. Ball has two more children

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JBitsoff
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0758.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJason Bitsoff comes on the podcast during a heavy hearted time for Feld Entertainment, with the announcement that the Ringling Brothers Circus will end after 146 years of traveling shows. Bitsoff discusses the nature of the decision to end

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MSimon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0714.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSLooking through the lense of sports merchandise, Mikko Simon brings international activation experience to the brands that he has worked with. As Vice President for Point 3 Basketball, Simon discusses the guerilla marketing efforts of attacking less of the

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JKlein
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0577.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSFor the past 15 years, Brandiose has been at the cutting edge of developing and reworking sports team logos and identity. This goes beyond the simple piece of creating a hat or uniform, and transforms into a deep-dive into

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HaynesHeadshot
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0540.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS Understanding the avenues where data and revenue can be intertwined is an asset to any future franchise executive. Haynes Hendrickson breaks down several components of data, in how it can help a franchise generate long-term sustainable revenue streams

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swamprabbits
Blog Posts

Make no mistake about it: The weirder that a minor league sports team is, the more attention they end up with as a result. Recently, I had an executive from a New England minor league baseball franchise on the podcast. The team name was being changed from the New Britain

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Stefan1
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0486.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSStefan Szymanski has had an interesting week ever since launching his April 23, 2015 blog post which was the shot heard around professional soccer. Using information from a source close to Major League Soccer, Szymanski detailed what he felt

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ACasselman
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0481.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAthlete brands are starting to become the new norm, beyond what the team actually wants to define as their brand. That’s where Pro Merch, a company founded by Austin Casselman, Luke Rodgers and NFL quarterback Aaron Rodgers, come in.

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mmink
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0282.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSMichael Mink has been around football for his entire life and now considers himself blessed with an opportunity to found his own indoor football conference, the X-League. Mink has seen the challenges of running minor league football franchises in

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CJohnson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0268.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSChuck Johnson operates one of the most successful minor league brands in the Pacific Coast League. Johnson talks about some of the issues surrounding the 51s name as it has now been extended past two different ownership groups, as

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