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JJenkins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0765.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJulian Jenkins comes on the podcast to examine whether sports clubs truly understand their fans’ KPIs or only the ones that the organization thinks the fans desire. Jenkins shares his two decades worth of knowledge as CEO of European

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From The Editor's Desk

Sponsorship decks are typically a crime. There are so many better ways to do it, rather than a tired PowerPoint. Yet, the company won’t spend the money on the decks, or don’t think that it garners any relevance to the sale. That’s troubling in several scenarios, especially because of what

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SSmith
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0575.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSLook no further than Shawn Smith for the digital strategy success of the NBA Development League, where Facebook “likes” and Twitter “followers” for each team and the NBADL are at astronomical highs, outpacing even some major league professional teams

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bsutton
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/taoep0334.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSBill Sutton has helped bring sports business into the modern age; his legacy is in developing the NBA’s Team Marketing & Business Operations into some of the most dynamic sales centers in all of sport, coupled with his tenures

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