Posts Tagged

movies

Understand Added Value
Blog Posts

Movie theaters and sports franchises may use added value exclusives in order to draw customer product purchases, but they do so at entirely different point-of-sale barriers. While franchises use the Bobblehead to get the ticket purchased to a game, theaters have long been motivated by access to summer blockbusters that

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EmptySeats
Blog PostsSportstao Industry Posts

One of the movies that I watched several times as a child was The NeverEnding Story, which had an antagonistic foe called “The Nothing.” It fed on a general apathy and cynicism, growing because no one did anything to stop it. This is a problematic in the sports industry, as

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