Posts Tagged

naming rights

MBordelon2
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0831.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMalcolm Bordelon represents a 20-year legacy with the San Jose Sharks (1993-2013) where the NHL franchise was one of the highest revenue drivers in all of professional hockey. Bordelon discusses his tenure with the club, which created waves in Silicon Valley

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Live-Nation
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0189.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSNaming Rights sponsorships for venues is the largest part of what Jeff Ferguson focuses on with Live Nation. Ferguson talks about how to achieve sponsorships and activation, exclusivity, whether the naming right partners need fuller explanation of their business to consumers,

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