Posts Tagged

nascar

BRS
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0802.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSUnder Bryan Sperber’s leadership, the Phoenix International Raceway is undertaking a massive $178 million dollar rebuild of its facility, aimed at ensuring NASCAR’s legacy in the technology era of sports marketing. Sperber discusses some of the features of the build-out, including

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MHurley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0712.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSports sponsorship activation has changed drastically over the last few years with the advent of digital components, as Michael Hurley sees it, there are few sponsors actually negotiating out what they see in a team’s deck. Hurley discusses how some of

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JHarris
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0641.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSNASCAR has few tracks that stand up to the legendary status of Talladega, which in racing lore may also be cursed in the minds of some drivers and racing fans. Josh Harris discusses how to sell a massive track in the

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IMG_2617
Blog Posts

I’m a fan of different books for different reasons. Sometimes, it’s because of who wrote them. Other times, it’s because of the principles they contain. In the case of author Jon Spoelstra’s Marketing Outrageously text, it’s both. A former executive for the Buffalo Braves, Portland Trailblazers, Denver Nuggets, and New

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paintsed01
Blog Posts

A few weeks ago, I tagged along to a Sherwin-Williams paint store with someone who recently moved into a house that needed some slight touch-up painting. Since shopping for paint can be about as exciting as watching it dry, I sought a way to amuse myself while the clerk was

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TFrost
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0554.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSRacing has grown from a Post-War activity into a booming, multi-billion dollar economic engine that has more Fortune 500 companies affiliated with it than any other sport throughout the world. Tim Frost, publisher of the National Speedway Directory, provides perspective on

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Screen Shot 2015-09-07 at 12.02.21 AM
Blog Posts

In keeping with the theme of my debut Tao of Sports article, as well as a previous article, I’ve decided to call my regular contributions to this site “Leaving Money On The Table.” In these columns, I’ll focus on missed or underdeveloped revenue opportunities in I might spot within the

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AHL Charlotte Checkers
Blog Posts

The American Hockey League’s Charlotte Checkers broke the team’s single game record on April 11, 2015 with a crowd of 13,219 fans as they closed out their tenure at the Time Warner Cable Arena. On a standard game night for the Checkers, TWC Arena holds 6,800 seats (1,200 arena-leased suites)

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NASCAR1
Blog Posts

The NASCAR Hall of Fame, a stock car racing palace in downtown Charlotte, North Carolina, is trapped in a problematic scenario where they are speaking only to the diehard fans, yet wondering why they cannot attract the casual ones at all. Opened in 2007 for $160 million, the 390,000-square-foot facility

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JRittenberry
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0343.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJason Rittenberry is one of the key players in The International Hod Rod Association, as well as the International Raceway group, which owes and operates several raceways throughout the country. IHRA is the second-largest drag racing and fourth largest motorsports sanctioning

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