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DPierce
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0742.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAs the growth of sports management programs flourish in the United States, IUPUI associate professor David Pierce wonders what the breaking point will be. Pierce talks about the challenges of providing relevant information, as well as experiences, for the students in

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MSimon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0714.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSLooking through the lense of sports merchandise, Mikko Simon brings international activation experience to the brands that he has worked with. As Vice President for Point 3 Basketball, Simon discusses the guerilla marketing efforts of attacking less of the traditional retail

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SOwens
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0586.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSean Owens has helped build sports revenue for organizations for over 21 years, chiefly with the Charlotte Knights during the mass sellout streak in a new stadium in the downtown district. Owens discusses some of the ways that he gets young

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JSharon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0558.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAs journalism embraces or faces the changing landscape of technology, various questions arise to how to best implement its application. Jeff Sharon is witnessing this first-hand, overseeing the online masters degree program of journalism at Full Sail University. A former sports

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RPatel
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0555.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Ticket Fairy is a different concept in the world of ticket sales, and may be more of a group sales advocate in created a true crowd builder for a sporting event. Ritesh Patel explains how The Ticket Fairy’s humble beginnings

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From The Editor's Desk

Yesterday, I had a fascinating lunch debate session in Davis, Calfornia with Fair Ticket Solutions / authenTICKET’s Alan Gelfand about the secondary market. Gelfand was stopping by, on his way to chat up verification systems with teams, and gave me his thoughts on the secondary. Gelfand has been more than

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Online shopping
Blog Posts

The Tampa Bay Rays’ online ticketing strategy has developed a lot of conversation about how to best block out seats, or upsell, in the digital age. That scenario has criticism from those seeking to merely purchase the best seats at a single game price against those initiatives of franchise executives

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MDrosos
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0408.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWhile the words “fan engagement” are thrown around quite a bit by other social media companies, Lodestone appears to have a finger on the pulse of what fans want to engage with. Lodestone CEO Mark Drosos chats about the difference between

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thebest
Blog Posts

The biggest issues that the Internet has is abundance. The idea that there is always more out there. When there was only one or two social media platforms, it was likely easier to determine how to reach everyone. But now, that’s all changed. Audiences are starting to become fractionalized. There

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smartphonekiosk
Blog Posts

There are always vendors attempting to push large kiosks on team operators. The idea is that this will present an added convenience to the ticket buyer, reducing overall costs to the operator, and increase the amount of sales overall. That’s a bottom-line sort of thinking that unfortunately is also part

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