Posts Tagged

parking

KarriZaremba
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0822.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSKarri Zaremba shares her experiences at creating connective marketing for venues through technology, both inside and outside the facility. Zaremba talks about the optimization of personalized data, marketing analytics, relevant/targeted content, and interactive technologies designed to acquire, retain, and monetize active

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From The Editor's Desk

Sports marketing is a science with a dab of art. Especially when it comes to understanding how to divert fans from one area of the park to the other. Another consideration is how fans choose to arrive at the game, including the mode of transportation that they use. Egress is

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SCohen
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0652.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Brooklyn Cyclones represent one of the feats of the modern minor league baseball era in sports marketing. Not only did the franchise establish itself in one of the relics of a bygone time in Coney Island, but it created a

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mmink
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0282.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMichael Mink has been around football for his entire life and now considers himself blessed with an opportunity to found his own indoor football conference, the X-League. Mink has seen the challenges of running minor league football franchises in the past,

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KLWombacher
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0231.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Hops just finished their first Single-A baseball season in Hillsboro, Oregon. Team Vice President and General Manager K.L. Wombacher talks about the decision to move the former Yakima Bears franchise more than 200 miles away, re-branding the team as the

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percap
Blog Posts

I’ve written about the dangers of free tickets in terms of market devaluing of the sports franchise in general. I decided to examine it much further on its affects on the per cap financial model for a team each season. This meant doing a lot of “regular math” along with

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percentage
Blog PostsSportstao Industry Posts

Oh, no, the attendance isn’t there. No one is in the stands. You’ve tried your best at promoting the event, yet no one has shown up. Quick, fast solution: Give away free tickets. That’s right, you’re going to become a paperhanger. Because it works, right? Actually, in many cases, free

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hotdog
Blog PostsSportstao Industry Posts

In the sports world, dynamic ticket prices are an industry standard only three years after the San Francisco Giants went all-in for the 2010 season. But concessions have not done a similar model. One of the issues is that a hotdog price going up and down during the game like

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mathchalkboard
Blog PostsSportstao Industry Posts

An increase of fans at the turnstiles is always an overall positive, but there is also a calculable threshold for each team where additional fans can actually harm the per cap average for revenue. Let me explain before I’m burned at the stake as a heretic: Every franchise wants more

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percap
Blog PostsSportstao Industry Posts

While two-thirds of MLB clubs will be utilizing dynamic ticket pricing for the 2013 season, they may be leaving large sums of money on the table without realizing it. A lot of this has to do with a relic, the annual per cap measurement. Designed back prior to computers, written

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