Posts Tagged

partnerships

BShapiro
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0640.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWhen it comes to corporate sponsorship activation, having a shorthand with sports franchises can be a key asset. Ben Shapiro relates back to his experience at selling The Golden State Warriors, first in the ticket sales office, before rising in the

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KevinDurant
Blog Posts

Philanthropic and community giving is a strategic initiative that has been around for a while, but is quickly growing. Companies have looked to align themselves with charities or non-profit organizations because of the positive media coverage that comes with these partnerships. The same holds true in the sports world. The

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Stub Hub located on 1440 Broadway in Manhattan on Tuesday, March 19, 2013. Credit: Byron Smith
Blog Posts

StubHub’s battle with The National Basketball Association’s Golden State Warriors and Ticketmaster got a little deeper on Friday, July 31, 2015 according to a Law360 report, when two motions to dismiss the case were heard by a Federal Court Judge in a California courtroom. The TM/GS Warriors argument: The StubHub

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Hotel conference room full of people participating in the business training.
Blog Posts

When sports franchises reach out to their group leaders for sales, they do so in a silo setting. The majority of group buys are the largest sales, yet carry with them some of the most silent advocates of the entire sports brand. Because of that silence, and the way that

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hughes-thumb
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0490.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS Harold Hughes has more than a compelling elevator pitch, he has a complex idea that may change the secondary ticket market. Hughes has founded Bandwagon, LLC, which specifically targets ways for fans to resell their tickets to other fans of

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BobbyWhitson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0489.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS The sports business data analytics conversation with Bobby Whitson goes next level. Whitson has been in the sports business field for some time, and understands it from the ticket vendor platform point of view, as a former director of sales

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DPierraci
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0482.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSports marketing has transformed from a simple signage solution to an analytical data dump. But what data is worthy of inclusion? Dorian Pieracci breaks down several of the current solutions out there to ensure that an ROI is feasible given the

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BCawley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0433.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe world of sponsorship for MMA fighters is starting to heat up, and Soul7Nine’s Brian Cawley is here to explain what this new territory means. Cawley worked in team sports sponsorship for several years prior to building his own company, Soul7Nine,

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MGentile
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0407.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSUnderstanding and engaging with corporate partnerships has been an ability of Marco Gentile since he was an intern with the Baltimore Orioles back in the mid-1990s. Rising through the ranks with the Orioles to National Account Sales Manager after 11 years,

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AMcManamon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0290.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPartnership development in sports is one of the key ways of ensuring corporate sponsorship growth. Aileen McManamon works as a conduit between the sports organization and corporate partner, trying to ensure that brand development fosters an ROI for any major business

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