Posts Tagged

platforms

narrowmind
Blog Posts

Sales bias is a wasteful practice that affects us all. It occurs when professionals message on the wrong platforms to seek out customers. It generates nothing but white noise on dead media channels. And it creates negative environments of prospecting, simply because no one hears the message at all. The

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TCaflisch
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0752.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSTod Caflisch has had an amazing year on the job in Minnesota, bringing U.S. Bank Stadium online, as well as ensuring that a variety of new events have gone off without a hitch while implementing a new DAS and

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Selling Tech
Blog Posts

Sports selling methodology is at an industry divide. It is slowly coming to a conclusion that other industries made nearly a decade ago, yet sports was able to deny simply because of product demand. Yet, that is changing, as the consumer is changing in how they consume our product. Or

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PStringr
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0612.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSFinally, Peter Stringer is back on the podcast, previously on Ep. 298, and to have an updated take on some of the digital tools available to sports marketers. Stringer discusses the new Facebook vs. Twitter platform debate, as well

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JSmith
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0284.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJessica Smith is one of the best sports social media analysts who completely refrains from calling herself an expert and never trusts anyone who claims to be an expert. Smith talks about what really works and what doesn’t in

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A Burkhart
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0259a.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSCincinnati has become of an exciting epicenter of a digital ticketing start-up with international potential, that being Tixers.com. Founder Alex Burkhart details how the company started with the simple request of finding a reasonable way to trade unused season

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Hand holding a Social Media 3d Sphere
Blog PostsSportstao Industry Posts

Sports social media has two main ways of communication strategy with end users – score updates or direct commercial asks. While this mantra may appear as the best routes for engagement, that leads to the question of what that really encompasses. Engagement can be manipulated into various forms, especially in

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New Broadcasting House
Blog PostsSportstao Industry Posts

The idea of buying up territorial broadcasting rights, whether that be regional, national or international, has been done between a league and its broadcast partners. Up until now, that separation of the pie has happened had the league acting as the sole seller of these markets, selling to each broadcast

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Media
Blog PostsSportstao Industry Posts

With every shift in a paradigm, something is bumped out when another thing enters the fray. The meaning of journalism is changing. No longer do public relations executives have the ability to generate a press release, contact a specific editor, and ensure that their message is broadcast to a secondary

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torrents1
Blog PostsSportstao Industry Posts

Beyond all of the talk about digital platforms, the entire sports industry appears unafraid or unprepared for the ultimate tsunami about to hit each league and team’s broadcasts: Torrents. I was speaking with a sports marketing specialist for an upcoming podcast recently. He had never heard of torrents. Chances are,

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