Posts Tagged

popcorn

Understand Added Value
Blog Posts

Movie theaters and sports franchises may use added value exclusives in order to draw customer product purchases, but they do so at entirely different point-of-sale barriers. While franchises use the Bobblehead to get the ticket purchased to a game, theaters have long been motivated by access to summer blockbusters that

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concessions-3
Blog Posts

I’ve heard from a lot of paperhangers and discount chiefs on the benefits of allowing folks to enter into the venue at a cheaper than normal rate. They resolve the conundrum of revenue losses by talking about how concessions inside the stadium will benefit by virtue of more attendees. Sacrificing

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