Posts Tagged

pricing

MStiving
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0770.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWhen it comes to pricing, Mark Stiving is one of the people willing to explore every component of how to drive customers to buy. Stiving readily admits he does not understand why the secondary ticket market manages to exist

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BreakingBadMarketing-Guy
Blog Posts

The ecosystem of B2B sales message, especially its delivery, presents an inability for the original product seller to understand that they can lose the sale. Not because their product is bad, but because they don’t know really who they are selling to. The absolute worst scenario for an original product

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From The Editor's Desk

Demand drives up a price like nothing else. If you have demand, people will pay more for it. You only get demand by cultivating it. By making sure that people want it more than anything else. Notice how retail is always previewing the next item that is about to go

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From The Editor's Desk

Pricing is always an interesting discussion. People tend to use price as a benefit. That typically means a discount. But what is the price of something, truly, if its only to be discounted if no one buys it? Does your price exist only because that is what your competitors charge

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MCarson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0725.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSMatt Carson has a wealth of knowledge on the state of FBS athletic programs in the Lone Star State, having working at three Texas universities during his career. Carson talks about the transition from development to operations, coupled with

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From The Editor's Desk

Predictive forecasting for customers happens regularly in the majority of business models. A lot of times, this is a macro version of how much volume, compared to how much spoilage, will occur within a given day, week, month or year. But consider that teams can no longer afford to be

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From The Editor's Desk

I’ve had vendors try to pitch me, but who never get to the point. They are so wrapped up in the dialogue of selling, that they forget about the product that they are selling. Frankly, its a waste of time and energy. Rarely have I had vendors ask what I

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From The Editor's Desk

I’ve never paid the full price for my apartment WiFi service. Never had to. They always are willing to cut me a deal in order to re-up for another year, which I would do anyway. So, their price really isn’t their price, unless you are stupid enough to pay it.

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RClark
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0719.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWith his deep development background, Rob Clark has now begun to strategically plan an external operations role to bring the greater Long Beach State community to campus. Clark discusses his thoughts on social media, promotions that create an impact,

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JBertolli
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0707.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSNCAA Hockey may be a regional sport, but Holy Cross markets it as one of its primaries. Senior Associate Athletic Director of External Operations Joe Bertoletti is responsible for the sales and marketing of the athletic department, and discusses

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