Posts Tagged

pricing

Katerina Kirillova
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0786.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSSince 1996, Katerina Kirillova has been selling tickets in Russia and knows that consumer’s tastes thoroughly. Kirillova discusses the technological landscape, as well as the Moscow executive acumen when it comes to generating revenue and fostering new distribution channels.

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AnThomasBW
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0777.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAfter witnessing a lack of ticketing education cohesion in Europe, Andrew Thomas created his own conference positioned on building up acumen for the sports and entertainment industry. Thomas shares insight into some of the issues surrounding ticket platforms, as

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RTomlinson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0775.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSIn a rather extensive conversation about data, Roger Tomlinson argues that board members, as well as senior directors, should be establishing protocols of training for their staff at venues. Tomlinson presents his case that box office staff tend to

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AGahan
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0774.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAngela Gahan breaks down exactly what it takes to bring an entertainment production to Australia, and points out that it cannot sell just in Sydney, but has to be a show that can run throughout the entire country. Gahan

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MStiving
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0770.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWhen it comes to pricing, Mark Stiving is one of the people willing to explore every component of how to drive customers to buy. Stiving readily admits he does not understand why the secondary ticket market manages to exist

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BreakingBadMarketing-Guy
Blog Posts

The ecosystem of B2B sales message, especially its delivery, presents an inability for the original product seller to understand that they can lose the sale. Not because their product is bad, but because they don’t know really who they are selling to. The absolute worst scenario for an original product

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From The Editor's Desk

Demand drives up a price like nothing else. If you have demand, people will pay more for it. You only get demand by cultivating it. By making sure that people want it more than anything else. Notice how retail is always previewing the next item that is about to go

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From The Editor's Desk

Pricing is always an interesting discussion. People tend to use price as a benefit. That typically means a discount. But what is the price of something, truly, if its only to be discounted if no one buys it? Does your price exist only because that is what your competitors charge

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MCarson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0725.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSMatt Carson has a wealth of knowledge on the state of FBS athletic programs in the Lone Star State, having working at three Texas universities during his career. Carson talks about the transition from development to operations, coupled with

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From The Editor's Desk

Predictive forecasting for customers happens regularly in the majority of business models. A lot of times, this is a macro version of how much volume, compared to how much spoilage, will occur within a given day, week, month or year. But consider that teams can no longer afford to be

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