Posts Tagged

product

BreakingBadMarketing-Guy
Blog Posts

The ecosystem of B2B sales message, especially its delivery, presents an inability for the original product seller to understand that they can lose the sale. Not because their product is bad, but because they don’t know really who they are selling to. The absolute worst scenario for an original product

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From The Editor's Desk

Renewals can either be order taking or evaluating the sales opportunity. It matters when considering whether the customer is ready to move up the sales escalator. Too often, the sales rep doesn’t want to scare off the customer. They know that they have their money. They know that they are

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From The Editor's Desk

Too often, teams create packs without measuring out the service required in order to handle the delivery of the value achieved. Think about a 2-guys-2-pizzas pack to help move 2 tickets at a game. That may end up costing way more in trade value, as well as a person handling

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From The Editor's Desk

When sales reps network, they should be attempting to gain access to an influencer. Someone who can cause others to buy your product because the influencer helps make the sale. Influencers tend to be the easiest people to gain access to, but rarely get provoked into helping make the sale.

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From The Editor's Desk

Come at the position from a different mindset. Sell the product from a different slant, or point of view. The greatest story ever told is the story of your life. Because it is original and no one else has experienced that story in the same manner that you have. The

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From The Editor's Desk

No one should sell a product that they do not believe in. A lot of folks try. They make the attempt. And they become bad actors. When someone doesn’t believe in their own product, yet make attempts to sell it to prospects, they come off as false. They only know

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From The Editor's Desk

I’ve had vendors try to pitch me, but who never get to the point. They are so wrapped up in the dialogue of selling, that they forget about the product that they are selling. Frankly, its a waste of time and energy. Rarely have I had vendors ask what I

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harassment
From The Editor's Desk

For over three years, I used a SaaS for my ticket office scheduling. Paid annually, it was something that did its job. And for the first two years, I had some interaction with the product’s sales staff, but not a lot. Because a lot wasn’t needed. The product did its

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marketing
From The Editor's Desk

Money is a weird thing. Often, people forget that in order to generate it, you have to sell the product, not give it away. Freebies might as well be called, “Marketing Missing An M.” When you cannot show a way to generate revenue from the product, sincerely, it has to

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From The Editor's Desk

Markets are always universal in how they are accessed. You can either be part of a market, or you can dominate it. The issue becomes whether you can recognize a market before it is cornered and dominated, therefore buying in before establishment of the supreme share is taken. I have

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