Posts Tagged

promotion

KDobie
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0694.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSKate Dobie is the first female general manager to head an Australia Baseball League team, doing so with the Brisbane Bandits, her third ABL franchise. Dobie speaks about the methods used to gain momentum with the Australian population to attend games.

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MWaddell
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0680.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMike Waddell has managed to navigate the trickiest of waters in sports; not only as a broadcaster, but administrator in collegiate athletics, and now in the professional sports world with the Richmond International Raceway. Waddell talks about selling into a culture

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MWhite
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0638.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMorris White III has his second stint on the podcast (Ep. 190), and has a new title at a new university to talk about. White discusses some of the nuances of his position at North Illinois University, as well as ways

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SSullivan
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0491.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS In 10 years, Shawn Sullivan has certainly made his creative, driven enthusiasm known in the sports industry both as an administrator and educator. Sullivan discusses some of the ways that he approaches great marketing, sales and revenue generation techniques, as

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MEverett
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0361.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMarkeisha Everett has blazed a trail in college marketing quickly in her career, first rising from an assistant in the Bowling Green State ticket office, to working in marketing at North Dakota State, the University of Missouri, Gonzaga and now as

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Sibling-Rivalry
Blog Posts

There is a horrible culture that can exist inside of a sales staff. It builds within a vacuum atmosphere and harms everyone, including those who do not participate in its growth. It is a sibling rivalry mentality. This is where folks try to elbow each other and their accomplishments out

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Innovation
Blog Posts

If you’re in mid-season right now, regardless of the circumstance of whether your team is first or last in the standings, you should already be sketching out next season’s promotional activities. The keyword: sketch. It doesn’t mean that you’ll have everything written out. But you need to have an idea

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learntosell
Blog Posts

The largest challenge of any sports marketer is the idea that they can avoid learning how to sell. That somehow, they will find a way around the entire concept of “sales,” because the word is less fashionable than whatever is currently trending as a marketing topic. This is where words

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CustomerCulture
Blog Posts

A lot of the professional clubs overseas have an issue without “sales” culture. It is a distain for the idea of distributing tickets through an outbound sales effort. “Teley-Marketing” across The Pond doesn’t sell very well to those outside the United States. Therefore, when the word “sales” gets uttered within

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strategy
Blog Posts

Sports executives should be constantly developing and redrafting a constant growth strategy to build more revenue in each ancillary space. This is where the world of dynamic ticket pricing has caused some influx; its created a disadvantage on revenues by inflating some, while masking the deficits of others. Just because

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