Posts Tagged

racing

BRS
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0802.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSUnder Bryan Sperber’s leadership, the Phoenix International Raceway is undertaking a massive $178 million dollar rebuild of its facility, aimed at ensuring NASCAR’s legacy in the technology era of sports marketing. Sperber discusses some of the features of the build-out, including

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MLaSala
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0666.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe racing world in Northern California is one that Michelle La Sala has helped define in San Francisco and Sacramento, overseeing some of the most complex marathon management events in the area’s history. La Sala discusses some of the intangibles surrounding

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JHarris
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0641.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSNASCAR has few tracks that stand up to the legendary status of Talladega, which in racing lore may also be cursed in the minds of some drivers and racing fans. Josh Harris discusses how to sell a massive track in the

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SFleck
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0606.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe revenue streams for ultra endurance racing and event management comes down to the participants themselves, who Steve Fleck believes are some of the sport’s biggest fans. Fleck talks about the way in which endurance racing, including marathons and Iron Man

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TFrost
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0554.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSRacing has grown from a Post-War activity into a booming, multi-billion dollar economic engine that has more Fortune 500 companies affiliated with it than any other sport throughout the world. Tim Frost, publisher of the National Speedway Directory, provides perspective on

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NASCAR1
Blog Posts

The NASCAR Hall of Fame, a stock car racing palace in downtown Charlotte, North Carolina, is trapped in a problematic scenario where they are speaking only to the diehard fans, yet wondering why they cannot attract the casual ones at all. Opened in 2007 for $160 million, the 390,000-square-foot facility

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MThomas
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0304.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMany Chinese markets are awakening to the outside world in terms of sports business enterprise, but British ex-patriot Mark Thomas has been working on such developments from inside Shanghai for over 20 years. Thomas discusses some of the fallout from the

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AMcManamon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0290.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPartnership development in sports is one of the key ways of ensuring corporate sponsorship growth. Aileen McManamon works as a conduit between the sports organization and corporate partner, trying to ensure that brand development fosters an ROI for any major business

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GDowden
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0205.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSHonda Grand Prix of St. Petersburg draws over 130,000 into the St. Petersburg downtown core to witness one of the most exciting U.S. races annually. Giles Dowden talks about presenting good B2B opportunities at that event, and his role in providing

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BHerring
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0179.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBill Herring has worked on both the business and the consumer side of corporate sponsorship, amassing a ton of experience while working for Dell Computers’ examination of whether to sponsor the 2010 Vancouver Olympics, setting up the media center at the

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