Posts Tagged

renewals

pnowlin
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0803.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPatrick Nowlin shares his knowledge on both the third party and in-house model, having worked at both. Now at the University of Oklahoma as an assistant athletic director, Nowlin talks about some of the different methods of implementing better technology in

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Rewards
Blog Posts

Many great things have been discovered by unintentionally: America, Penicillin, Velcro, the microwave oven, and Post-It Notes, to name a few. A few week ago, thanks to a group of three of my Stetson University sport business students, I may have contrived a much more modest contribution to that list,

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calculator
Blog Posts

Every sports franchise season ticket sales cycle ends the same way: The presenting of a renewal rate that hovers around 80-to-90 percent. And a lot of sports executives seem to applaud that number, as if its a good thing. But think about the ramifications of what the type of renewal

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HillMatt
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0364.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMatt Hill comes into the sports business world from the unique perspective as a former athlete. A devout hockey fan, Hill now sells the product that he loves, but understands the business of premium and suite sales a lot better than

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escalator
Blog PostsSportstao Industry Posts

The visual of the sales escalator came up with a sports sales colleague of mine during a discussion on season tickets. The mention of the escalator usually complements the argument that fans are being constantly herded like lemmings up to the top of the escalator, from single game tickets to

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Groupon
Blog PostsSportstao Industry Posts

Less than a week away from Opening Day 2013, the Miami Marlins are in a price point pickle with a “Sue To Renew Campaign.” Call it a public relations nightmare if you wish. I see it as a giant sucking sound of the price point being dropped into a black

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