Posts Tagged

retention

AMHastings
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0840.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIn her 20 years with the San Francisco Giants, Annemarie Hastings helped craft one of the largest client relations programs for a Major League Baseball team front office. Hastings discusses how the Giants approached season ticket holders, renewals, and high-level client

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ROliveri1
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0272.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSGuest services takes on a whole new meaning at the Washington Capitals. Rick Olivieri explains that the title means really focusing on retention of season ticket holders, ensuring that the VIP customer service is promoted heavily, rather than simply a concierge

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escalator
Blog PostsSportstao Industry Posts

The visual of the sales escalator came up with a sports sales colleague of mine during a discussion on season tickets. The mention of the escalator usually complements the argument that fans are being constantly herded like lemmings up to the top of the escalator, from single game tickets to

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Bucks Staff Heads
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0233.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWorking in sports means learning how sell and being mobile, Jamie Morningstar has done both during her tenure in NBA ticket sales. Morningstar talks about her first jobs in sports, including working for the Seattle Super Sonics and the decision to

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SacRiver
Blog Posts

The following is a videocast version of Ep. 185 – there is an audio podcast version available at http://www.sportstao.com of this episode as well. Maxson is one of the more innovative sports executives in minor league baseball on protecting the price point at all costs. Maxson talks about guarding against

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SBENChip
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0185.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMaxson is one of the more innovative sports executives in minor league baseball on protecting the price point at all costs. Maxson talks about guarding against the bane of free tickets or heavy discounts, especially working in markets where that used

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Ruby
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0169.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFan experience is quickly becoming one of the hottest topics in sports business, as teams look to enhance how each customer feels upon a trip to the venue. Ruby Newell-Legner works with several teams and leisure facilities in order to improve

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brandadvocate
Blog PostsSportstao Industry Posts

Sports teams should be focusing on ways to build brand advocates. The idea of brand advocacy isn’t a new one, but it still has a way to go in sports. This goes beyond fan development, because it is more about the quality that the brand associates itself with a person,

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OKSt
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0157.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSOklahoma State is at the forefront of the inhouse ticket sales revolution for college campuses. A lot of that vision comes from Adam Haukap, who talks about what college ticket sales was like prior to 2007 and where it is headed

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RKingston
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0023.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSRobert Kingston oversees ticket services for the Sacramento Kings, focusing on sales, customer service and relationships. With Maloof Sports & Entertainment for the past 7 years, Kingston talks about how to keep fans around after the first initial purchase, what NBA

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