Posts Tagged

revenue

KarriZaremba
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0822.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSKarri Zaremba shares her experiences at creating connective marketing for venues through technology, both inside and outside the facility. Zaremba talks about the optimization of personalized data, marketing analytics, relevant/targeted content, and interactive technologies designed to acquire, retain, and monetize active

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PFranklin
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0821.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPaul Franklin, founder of Franklin Capital Strategies, a full-service financial strategies firm with offices in Vienna, Virginia and Cleveland, OH. Franklin shares his vision of what makes a great financial strategic plan for athletes, and has worked with many professional athletes and

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dgalee
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0819.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDan Gale isn’t shy about telling everyone that he finds the large sponsorship merger of Learfield-IMG College to be troubling for the landscape of collegiate athletics. Gale discusses some of the issues that arise from developing corporate sponsorship activation, especially with

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JK2
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0808.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJared Kozinn offers up his perspective on how to sell premium suite space, especially when the tastes of corporate buyers have changed. Kozinn talks about building up and retaining value for customers, as well as engaging with additional VIP experiences beyond

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CPintens
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0805.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCraig Pintens joins the podcast to share his insight on how his marketing team has enhanced the profile of the University of Oregon athletic department. Pintens discusses various aspects of tickets, especially concerning deals and subscription models. Pintens talks about how

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FSU
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0790.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMark Cameron represents the third generation of the Florida State ticket sales office experiment, taking an in-house model approach under the development umbrella, and creating a dynamic, commission-based sales structure. Chris Wilson represents the premium model of the ticket office, as

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NTexas
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0788.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBoth Ryan Peck (Ep. 522) and Chris Baretta (Ep. 642) have been on the podcast prior, but serving different athletic departments. Now joining forces in Denton, at the University of North Texas, Peck and Baretta seek to turbo-charge The Mean Green

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cslonaker
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0784.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCharlie Slonaker details not only the Philadelphia Union’s ticket sales victory narrative of a franchise that came from local supporters groups, but his own path from the Dayton Dragons to the Cincinnati Bengals to the Indiana Pacers to the Union. Slonaker

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KBurrows
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0779.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSKathy Burrows returns to the podcast after her first appearance two years ago on Ep. 521, ready to discuss how she feels the 100-phone-call-per-day metric has hurt sports sales. Burrows challenges listeners with the idea of what that metric purpose serves,

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does-esports-need-a-players’-union
Blog Posts

While I hate to be the ultimate contrarian, I don’t know that I feel esports is ready for prime time. That means despite hearing that the esports industry may be approaching a $1 billion valuation, I don’t feel that it has earned a sustainable business model from its rag-tag organizers

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