Posts Tagged

revenue

passion
Blog Posts

This is an excerpt from David Lorenz’s chapter in “The GM’s Handbook” which is available in paperback, Amazon Kindle and Kindle Unlimited. It is cited, indexed and professionally edited, providing perspectives from 16 MiLB C-Suite Executives on leadership, hiring/firing/interviews, merchandise, tickets, concessions, corporate sales and the business of sports revenue

Read More
networking
Blog Posts

This is an excerpt from Augusto “Cookie” Rojas’s chapter in “The GM’s Handbook” which is available in paperback, Amazon Kindle and Kindle Unlimited. It is cited, indexed and professionally edited, providing perspectives from 16 MiLB C-Suite Executives on leadership, hiring/firing/interviews, merchandise, tickets, concessions, corporate sales and the business of sports

Read More
Paw Maniacs
Blog Posts

The Seattle Sports Marketing Conference is set for Oct. 15-16, 2018 at the Washington State Convention Center. My goal with this conference is to democratize sports business, by allowing young professionals and top executives to mix. The ticket prices are broken down by day & by 2-day conference badge, and

Read More
LGroh
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0859.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe bridge between the accumulation of consumer data and actionable data in sports revenue generation is narrowing in focus daily. Lenny Goh discusses how the advent of social media data collection is now starting to yield out measurable returns for sports

Read More
DMacKay
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0858.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAs the esports revolution continues, so does the separation from the original game tournament structure to an actual revenue generation model focused on corporate sponsor activation and player rights. Strategic Project Partners’ David MacKay shares his knowledge of the esports space

Read More
RHorrow
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0838.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSRick Horrow has a media sports business legacy that spans over two decades, along with a sports consultancy firm which has amassed a portfolio of clients ranging from major leagues to individual sports stars. Horrow discusses his approach to the industry,

Read More
RHarris
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0836.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSRichard Harris is known as one of the top sales trainers in the country and has come on the podcast to take on the tactics and acumen applied to sports ticket sales. Harris goes through scenarios of how to engage with

Read More
GCritchley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0835.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Vodafone Warriors may sit one of the rugby hotbeds of the world, but that doesn’t mean that the National Rugby League team doesn’t have to fight for attention, especially given that one of the top rugby squads internationally, The All-Blacks,

Read More
College Hockey Inc. executive director Mike Snee.
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0825.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMike Snee comes on the podcast to discuss the overall branding of College Hockey, as it expands from a northeast American sport to a national one, with more Midwest and West Coast athletic departments seeking new programming for men and women.

Read More
KarriZaremba
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0822.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSKarri Zaremba shares her experiences at creating connective marketing for venues through technology, both inside and outside the facility. Zaremba talks about the optimization of personalized data, marketing analytics, relevant/targeted content, and interactive technologies designed to acquire, retain, and monetize active

Read More