Posts Tagged

revenue

LGroh
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0859.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe bridge between the accumulation of consumer data and actionable data in sports revenue generation is narrowing in focus daily. Lenny Groh discusses how the advent of social media data collection is now starting to yield out measurable returns for sports

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DMacKay
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0858.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAs the esports revolution continues, so does the separation from the original game tournament structure to an actual revenue generation model focused on corporate sponsor activation and player rights. Strategic Project Partners’ David MacKay shares his knowledge of the esports space

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RHorrow
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0838.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSRick Horrow has a media sports business legacy that spans over two decades, along with a sports consultancy firm which has amassed a portfolio of clients ranging from major leagues to individual sports stars. Horrow discusses his approach to the industry,

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RHarris
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0836.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSRichard Harris is known as one of the top sales trainers in the country and has come on the podcast to take on the tactics and acumen applied to sports ticket sales. Harris goes through scenarios of how to engage with

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GCritchley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0835.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Vodafone Warriors may sit one of the rugby hotbeds of the world, but that doesn’t mean that the National Rugby League team doesn’t have to fight for attention, especially given that one of the top rugby squads internationally, The All-Blacks,

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College Hockey Inc. executive director Mike Snee.
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0825.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMike Snee comes on the podcast to discuss the overall branding of College Hockey, as it expands from a northeast American sport to a national one, with more Midwest and West Coast athletic departments seeking new programming for men and women.

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KarriZaremba
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0822.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSKarri Zaremba shares her experiences at creating connective marketing for venues through technology, both inside and outside the facility. Zaremba talks about the optimization of personalized data, marketing analytics, relevant/targeted content, and interactive technologies designed to acquire, retain, and monetize active

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PFranklin
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0821.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPaul Franklin, founder of Franklin Capital Strategies, a full-service financial strategies firm with offices in Vienna, Virginia and Cleveland, OH. Franklin shares his vision of what makes a great financial strategic plan for athletes, and has worked with many professional athletes and

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dgalee
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0819.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDan Gale isn’t shy about telling everyone that he finds the large sponsorship merger of Learfield-IMG College to be troubling for the landscape of collegiate athletics. Gale discusses some of the issues that arise from developing corporate sponsorship activation, especially with

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JK2
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0808.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJared Kozinn offers up his perspective on how to sell premium suite space, especially when the tastes of corporate buyers have changed. Kozinn talks about building up and retaining value for customers, as well as engaging with additional VIP experiences beyond

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