Posts Tagged

ROI

From The Editor's Desk

Internal staff meetings have yet to yield an ROI and tend to kill one. Because they diminish the amount of valuable activity between your staff and the community actually selling the product. That’s why its crucial to understand what the meeting is for, and why. There needs to be a

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From The Editor's Desk

What does it cost your team not to do something extra? If spending $200-$300 creates $100,000 worth of new business, is it worth it? What about spending $10,000 to create $1.5 million? Or $100,000 to create $10 million? Some teams might balk at the expense, merely because its not budgeted

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DWakeman
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0696.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAlmost a year to the day that he first appeared on the podcast (Ep. 549), Dave Wakeman returns to discuss some of the factors of sports revenue generation and branding when coupled with technology. Wakeman shares his experience consulting with various

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DWakeman
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0549.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe definitive component to any revenue stream is R.O.I. and Dave Wakeman loves chatting about that three letter acronym. Wakeman talks about his history of looking at sports business R.O.I., especially his time at being a ticket broker, where he moved

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TKnopp
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/taoep0504.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS Tony Knopp has been in the primary and secondary markets, working for AEG, StubHub and now his own venture, TicketManager. Knopp discusses some of the various ways in which corporate tickets have become a wasteland for businesses when they don’t

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YellowPages
From The Editor's Desk

When people get forced into marketing patterns, they stay there. And they expect the consumer to stay there too. I came home yesterday to find two large phone books on my front door step. I didn’t order them, nor request them. I haven’t used a Yellow Pages or any type

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MBrooks
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0458.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCommunity relations is a new component for college athletics, although it has been in the professional sports ranks for a long time. Meaghan Brooks has overseen the program at the University of Oklahoma since its inception in 2012, describing what seems

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FloridaPanthers
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0181.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSteven Ziff is one of the top branding minds in the National Hockey League, taking his retail experience from Office Depot over to the Florida Panthers, which have shown an increase of attendance in 2012-13 of over eight percent in a

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JEdwards
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0142.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPart 1 of UK Sponsorship Discussions on sports sponsorship branding begins with Activate’s Jeremy Edwards, who shares some of the details on how effective branding works for the sports team’s sponsor. Edwards discusses ROI and a good brand message which creates

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vykkyhawkins_1337546237_600
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0100.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIn the 100th episode of the podcast, Troy sits down with social media guru Vykky Hawkins to talk about social platforms and where the entire scope of digital media is headed. Hawkins talks about what are the best, worst things to

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