http://traffic.libsyn.com/sportstaopodcast/TaoEp0648.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDirector of Season Seat Membership and Group Sales Chris Atack discusses how the conversion from season ticket holders to members began, and how it is has helped continued foster a solid renewal base for the team. Atack mentions that while hockey
The Tampa Bay Rays’ online ticketing strategy has developed a lot of conversation about how to best block out seats, or upsell, in the digital age. That scenario has criticism from those seeking to merely purchase the best seats at a single game price against those initiatives of franchise executives
http://traffic.libsyn.com/sportstaopodcast/taoep0402.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSData collection is an imperfect science, especially when the franchise doesn’t know what its actually looking for within the information it collects. Repucom’s VP Scott Horowitz discusses some of the issues with data and discovering insights within them, breaking apart those
Understanding seat value is understanding the role of data analytics on venue sales. As data grows, so does the opportunity to decide truly how to use it. Right now, data is collected, but rarely is it used properly. That isn’t just the fault of some tech-head who built the C.R.M.
Revenue is key for any professional sports franchise, especially the major league ones. A lot of the options on the table to increase revenue have come from the idea of dynamic ticket pricing. Solving the “demand” issue by using various mathematical factors in order to inflate the ticket price, thus
http://traffic.libsyn.com/sportstaopodcast/Taoep0155.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIt’s one thing to sell season tickets to an upcoming season, but Erik Hansen has been put in charge of selling out the house two years before the Phantoms minor league hockey team arrives in town. That means phone calls, training