http://traffic.libsyn.com/sportstaopodcast/TaoEp0648.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDirector of Season Seat Membership and Group Sales Chris Atack discusses how the conversion from season ticket holders to members began, and how it is has helped continued foster a solid renewal base for the team. Atack mentions that while hockey
http://traffic.libsyn.com/sportstaopodcast/taoep0402.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSData collection is an imperfect science, especially when the franchise doesn’t know what its actually looking for within the information it collects. Repucom’s VP Scott Horowitz discusses some of the issues with data and discovering insights within them, breaking apart those
Understanding seat value is understanding the role of data analytics on venue sales. As data grows, so does the opportunity to decide truly how to use it. Right now, data is collected, but rarely is it used properly. That isn’t just the fault of some tech-head who built the C.R.M.
While I’m a huge supporter of mini-packs in trying to fill seats with longer term buyers than the single game folks who arrive only to complain about price, I also don’t believe that mini-packs should be priced the same as their season ticket counterparts. This is an issue of understanding