Posts Tagged

seats

MStiving
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0770.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWhen it comes to pricing, Mark Stiving is one of the people willing to explore every component of how to drive customers to buy. Stiving readily admits he does not understand why the secondary ticket market manages to exist

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ENichols
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0622.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWhen the legendary H.B.C. (Head Ball Coach) retires mid-season from your school, it can change a marketing plan in short order. South Carolina Associate AD/CMO Eric Nichols talks about the differences in a global and local sense, then examines

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DSher
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0589.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSDavid Sher has several years of experience on the primary side of the market, working not only in sports with the Washington Nationals, but also at Live Nation, as well as consulting for various venues. Sher doesn’t necessarily agree

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Mascots
Blog Posts

In his book Eat Mor Chikin, Inspire More People, the late Chick-fil-A founder S. Truett Cathy quotes one of his franchise owner/operators as saying that despite his store’s continuous yearly sales increases, he would never reach a point where he believed his store could not possibly push any more product

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mirage
Blog Posts

Mirage group sales are a dime a dozen to sports franchises. Typically, it’s the type of prospective group leaders, who don’t have a history of purchasing from the team, who direct-contact the sales department, inquiring about potentially doing a group night. In-bound group sales calls can be an exciting revenue

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TKnopp
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/taoep0504.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS Tony Knopp has been in the primary and secondary markets, working for AEG, StubHub and now his own venture, TicketManager. Knopp discusses some of the various ways in which corporate tickets have become a wasteland for businesses when

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rolivieri
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/taoep0503.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSS The last time we chatted with Rick Olivieri, he was the Director of Guest Services at the Washington Capitals (Ep. 272). Now a member of a small sales team in Las Vegas, Olivieri is helping shake up Sin

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Minnesota Vikings
Blog Posts

The Minnesota Vikings have soft-launched a new campaign aimed at driving seat license prospects toward their new stadium, with an eye toward a full-media blitz prior to the NFL Draft on April 30-May 2, 2015. The microsite program, called Vikings Legacy, is set to push out more information to its

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NCAA NIT Final Four
Blog Posts

The NCAA Men’s Basketball Final Four showed off a tremendous revenue resource for the secondary market. With a $17.083 MCAP for both semi-finals and championships, resellers were hitting on all cylinders with a $1,426 ARP – $980.36 MLP – $522.14 GIP against 1,560 SVG. With a lot of these contests,

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NCAA Tournament
Blog Posts

The NCAA Men’s Basketball Final Four in Indianapolis may prove that cooler heads are prevailing on the volatile secondary ticket market, coming so soon after a reselling nightmare with Super Bowl XLIX in Phoenix. While Wisconsin, Michigan State, Duke and Kentucky would normally cause a vortex of reselling demand, as

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