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Blog Posts

The ecosystem of B2B sales message, especially its delivery, presents an inability for the original product seller to understand that they can lose the sale. Not because their product is bad, but because they don’t know really who they are selling to. The absolute worst scenario for an original product

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From The Editor's Desk

Come at the position from a different mindset. Sell the product from a different slant, or point of view. The greatest story ever told is the story of your life. Because it is original and no one else has experienced that story in the same manner that you have. The

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