This is an excerpt from Greg Coleman’s chapter in “The GM’s Handbook” which is available in paperback, Amazon Kindle and Kindle Unlimited. It is cited, indexed and professionally edited, providing perspectives from 16 MiLB C-Suite Executives on leadership, hiring/firing/interviews, merchandise, tickets, concessions, corporate sales and the business of sports revenue

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http://traffic.libsyn.com/sportstaopodcast/Taoep0872.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAs if it couldn’t get confusing enough, Troy King comes on the podcast to share a funny episode at the 2018 National Sports Forum regarding Troy Kirby, Troy Tutt and Troy Kirby and one confused gentleman who said “Hi Troy” when

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0864.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMackie Feierstein doesn’t have the ability to focus on a single successful sport, because the University of Miami athletic department has several winning programs to sell. Feierstein talks about serving several masters, including men’s basketball and football, as well as picking

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0849.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSince 1959, Lee Landers has worked in minor league baseball, seeing the various trends and attitudes of sports marketing. Landers discusses how he started out as well as how the game has changed off of the field in the perception of

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0836.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSRichard Harris is known as one of the top sales trainers in the country and has come on the podcast to take on the tactics and acumen applied to sports ticket sales. Harris goes through scenarios of how to engage with

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0810.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAshwin Puri joins the podcast to chat about the end of his experience as the Chief Revenue Officer of Cal-Berkeley Athletics and the transition to VP of Strategy and Business Operations at the Oakland Athletics. Puri discusses his time moving from

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0789.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWhile Russell Wilkins can appreciate the sold-out situation that Wichita State has in men’s basketball, he also remembers trying to sell indoor football in that same marketplace. Wilkins takes about the challenges of having a sold-out venue, both from a pricing

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0778.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAnthony Iannarino is a lot of things, but he refuses to be a shill for the tech industry’s bias against sales phone calls. Iannarino explains that he feels the vested interest of the few have outweighed the realities of the many

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0774.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAngela Gahan breaks down exactly what it takes to bring an entertainment production to Australia, and points out that it cannot sell just in Sydney, but has to be a show that can run throughout the entire country. Gahan specifies on

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http://traffic.libsyn.com/sportstaopodcast/TaoEp0773.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSteve Nudelberg provides an intense sales training work out for anyone looking to maximize how they engage in broadening their relationships skills with a decision-maker. Nudelberg talks about how to make enough “touches” to count, crafting a CRM protocol to ensure