http://traffic.libsyn.com/sportstaopodcast/TaoEp0721.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJoseph Mullings has had an extensive background in helping small university athletic departments generate significant sponsorship revenue gains in their communities through a third party model. Now, striking out on his own with Altitude Sports Marketing, Mullings discusses what many athletic
It’s not in our budget. The above statement is a common fallacy of a rejection notice. A bit of finality to the pitch. Never would it be considered an opening. After all, it suggests that the company doesn’t have money to spend. Or if they do, they don’t have money
http://traffic.libsyn.com/sportstaopodcast/TaoEp0636.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Fort Wayne Tin Caps are the essential honor to one of Indiana’s greatest legacies: John Chapman, known as “Johnny Appleseed.” Apart from the Disney version of Johnny Appleseed, The Tin Caps have incorporated various components of the Chapman’s history into
http://traffic.libsyn.com/sportstaopodcast/TaoEp0490.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS Harold Hughes has more than a compelling elevator pitch, he has a complex idea that may change the secondary ticket market. Hughes has founded Bandwagon, LLC, which specifically targets ways for fans to resell their tickets to other fans of
http://traffic.libsyn.com/sportstaopodcast/TaoEp0489.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS The sports business data analytics conversation with Bobby Whitson goes next level. Whitson has been in the sports business field for some time, and understands it from the ticket vendor platform point of view, as a former director of sales
http://traffic.libsyn.com/sportstaopodcast/TaoEp0484.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIshveen Anand has been working in the sports sponsorship space for over 7 years, helping develop engagement and impact for her clients. Founding her own company, OpenSponsorship, in the summer of 2014, Anand has taken her talents onto a global scale.
http://traffic.libsyn.com/sportstaopodcast/TaoEp0482.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSports marketing has transformed from a simple signage solution to an analytical data dump. But what data is worthy of inclusion? Dorian Pieracci breaks down several of the current solutions out there to ensure that an ROI is feasible given the
Last March, I had the privilege of visiting the Phoenix Coyotes’ front offices in Glendale. While sitting down with the Coyotes’ EVP, Mike Humes, for a podcast, he mentioned an idea that I thought was very dynamic and hopefully could be copied even at the lowest levels of professional sports.
http://traffic.libsyn.com/sportstaopodcast/taoep0330.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe role of brand and corporate sales are discussed with Brendan Falvey, who has worked on every corner of brand development in sports. Falvey has been on the side of the sports franchise with the Colorado Rockies, selling sponsorships to companies.
http://traffic.libsyn.com/sportstaopodcast/taoep0329.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe former members of the Big East Conference, amid the departure of The Catholic 7 schools, transformed the college landscape in 2013-14 by the creation of The American Athletic Conference. The AAC was expected to do well, but no one expected