http://traffic.libsyn.com/sportstaopodcast/taoep0402.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSData collection is an imperfect science, especially when the franchise doesn’t know what its actually looking for within the information it collects. Repucom’s VP Scott Horowitz discusses some of the issues with data and discovering insights within them, breaking apart those
Understanding seat value is understanding the role of data analytics on venue sales. As data grows, so does the opportunity to decide truly how to use it. Right now, data is collected, but rarely is it used properly. That isn’t just the fault of some tech-head who built the C.R.M.
http://traffic.libsyn.com/sportstaopodcast/TaoEp0365.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAn interview that was original setup to record in North America, was instead recorded in Melbourne, Australia. A.J. Maestas discusses his analytics business model for sports, where fan engagement isn’t just about how much a fan enjoys the in-stadium experience, but