Posts Tagged

social media

why
Blog Posts

This is an excerpt from Jenna Byrnes’ chapter in “The GM’s Handbook” which is available now in paperback, Amazon Kindle and Kindle Unlimited. It is cited, indexed and professionally edited, providing perspectives from 16 MiLB C-Suite Executives on leadership, hiring/firing/interviews, merchandise, tickets, concessions, corporate sales and the business of sports

Read More
Zdayton
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0871.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSZach Dayton returns to the podcast after nearly four years since his original one (Ep. 328). Dayton talks about his transition from Pace University, a D2 school, to Fairfield University, which is Division 1. Dayton shares his insight into bringing not

Read More
LGroh
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0859.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe bridge between the accumulation of consumer data and actionable data in sports revenue generation is narrowing in focus daily. Lenny Goh discusses how the advent of social media data collection is now starting to yield out measurable returns for sports

Read More
MaBrown
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0830.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMaury Brown has redefined the investigative sports business reporting game published in the New York Times, Boston Globe, CNN/Money and Forbes. Brown discusses the issues of breaking news compared to well-sourced reporting, as well as he develops his sources long-term. Brown

Read More
SGordon
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0823.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSStefanie Gordon arrives on the podcast during an interesting time in her sports social media career: searching for that elusive next job. Gordon shares her experiences in the digital realm as a producer for Sports Illustrated, as well as how one

Read More
sshapiro
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0813.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSeth Shapiro joins the podcast to discuss the world of sports filmmaking, fresh off of a trip with the NFL in China. Shapiro talks not only about the air of filmmaking, but also the production angle, where there are time limitations

Read More
CPintens
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0805.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCraig Pintens joins the podcast to share his insight on how his marketing team has enhanced the profile of the University of Oregon athletic department. Pintens discusses various aspects of tickets, especially concerning deals and subscription models. Pintens talks about how

Read More
BRS
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0802.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSUnder Bryan Sperber’s leadership, the Phoenix International Raceway is undertaking a massive $178 million dollar rebuild of its facility, aimed at ensuring NASCAR’s legacy in the technology era of sports marketing. Sperber discusses some of the features of the build-out, including

Read More
ARod
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0796.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAnthony Rodriguez comes on the podcast to discuss the branding of the athlete in the digital world, how you can grow a niche audience that supports a brand and whether or not esports has a longevity brand with its athletes. Rodriguez

Read More
dfrystak
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0782.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe difference between sponsorship and philantrophy is explored by Dan Frystak, who presents the argument of how activation depends on the experience of the consumer interacting with the branding mechanisms of the product. Frystak explores why several companies are positioning themselves

Read More