Posts Tagged

social media

dfrystak
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0782.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThe difference between sponsorship and philantrophy is explored by Dan Frystak, who presents the argument of how activation depends on the experience of the consumer interacting with the branding mechanisms of the product. Frystak explores why several companies are

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IanTaylor
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0766.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSIan Taylor presents the narrative on how data in ticket sales revenue generation is utilized in the United Kingdom and European marketplace. Taylor speaks expansively on the inclusion of trackable information on customer behaviors, along with using traditional terrestrial

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DShore
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0763.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSDave Shore comes on the podcast to discuss the state of sports radio and sports play by play. Shore has over twenty years of experience in the field of sports broadcasting, including serving as program director for the top

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ACoulson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0760.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAlex Coulson comes on the podcast to discuss the role of sponsorship activation in the sports marketplace, and his assertion at avoiding vanity metrics which tend to take the focus off of digital revenue generation. Executive Director of Sport

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TCaflisch
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0752.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSTod Caflisch has had an amazing year on the job in Minnesota, bringing U.S. Bank Stadium online, as well as ensuring that a variety of new events have gone off without a hitch while implementing a new DAS and

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LBerry
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0748.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSLana Berry has become a juggernaut on sports social media, accumulating over 135,000 followers organically, including 93,000 on Twitter. Berry discusses her strategic initiative toward how she creates a relatable online personality, especially through her interactions with major sports

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RClark
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0719.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWith his deep development background, Rob Clark has now begun to strategically plan an external operations role to bring the greater Long Beach State community to campus. Clark discusses his thoughts on social media, promotions that create an impact,

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LTeague
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0709.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSFresh off of co-hosting the inaugural Sports PR Summit in San Francisco at the offices of Twitter, Lauren Teague discusses the landscape of social media and digital experts in sports. Teague talks about some of the challenges facing digital

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MMurtagh
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0673.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThe last two NACDA conferences, Michael Murtagh, Jr. has shown tremendous hustle in looking for a sports marketing job. Pre-scheduling and meeting with over thirty sports business executives, Murtagh, Jr. has been actively showing his networking skills on the

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Jess_Root
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0667.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJess Root represents the new form of digital sports journalism, even if he himself doesn’t consider the term “journalist” to fit what he’s doing. Root has overseen a passion project call CardsWire over the last 6 years, and is

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