Posts Tagged

sponsors

MAbramson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0817.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSOver two years ago, Michael Abramson came on the podcast (Ep. 520) to discuss how The Hartford Yard Goats would open up the 2016 season in their new ballpark. Almost 300 episodes and two years later, Abramson returns to the podcast

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ACoulson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0760.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAlex Coulson comes on the podcast to discuss the role of sponsorship activation in the sports marketplace, and his assertion at avoiding vanity metrics which tend to take the focus off of digital revenue generation. Executive Director of Sport Industry Group,

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JFerguson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0750.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWhile Jeff Ferguson may be often thought of as a sponsorship guy, his third visit to the podcast is as much about digital live streaming acceptance as it is sponsor activation. Ferguson presents a compelling case for how he has helped

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D. Wright
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0713.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFor the 12th straight season, Minor League Baseball has garnered over 41 million fans. MiLB Chief Marketing Officer David Wright discusses the marketing efforts underway to ensure that the fan attendance number grows instead of remains static. Wright talks about some

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BMills
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0372.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBrandy Mills has worked within the sports marketing space for some time, trying to activate sponsorship for an Ice Arena, International Raceway, and now, Boxman Studios. Mills shares her insights into building bigger brand activations through sponsorships, as well as her

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partnershipsummit
Blog Posts

Last March, I had the privilege of visiting the Phoenix Coyotes’ front offices in Glendale. While sitting down with the Coyotes’ EVP, Mike Humes, for a podcast, he mentioned an idea that I thought was very dynamic and hopefully could be copied even at the lowest levels of professional sports.

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Mike Mossholder, Senior Vice President, Global Marketing Partnerships at UFC
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0276.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMike Mossholder has sold marketing inventory for the NFL, NASCAR, Horse Racing, and MLS Soccer, but for the last three years has sold the UFC globally. Mossholder talks about what the differences are with brand managers between perception and reality, as

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CHildbold
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0273.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFrom the first moment that Charlie Hildbold walked into the indoor football league franchise in Allen, Texas, he has been fighting to keep the franchise alive. Hildbold talks about the early days of the former IFL Allen Wranglers, where NFL Wide

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MWhite
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0190.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSRunning a marketing budget in a basketball-crazy state like Kentucky isn’t easy, but Morris White looks towards the positives of what he does on a daily basis. White talks about ways to draw out a student crowd, as well as mentor

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JBeaver
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0186.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCreating the perfect VIP experience isn’t easy. Jen Beaver has been doing it for years, building up exclusive party events the NBA All-Star Game, Kentucky Derby, Pro Bowl, Super Bowl, ESPY Awards, and Indy 500. BRANDed has attracted the attention of

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