Posts Tagged

sponsorship

dfrystak
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0782.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThe difference between sponsorship and philantrophy is explored by Dan Frystak, who presents the argument of how activation depends on the experience of the consumer interacting with the branding mechanisms of the product. Frystak explores why several companies are

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WDees
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0771.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSBy listening to this episode, your network may have just tripled. University of Miami sports marketing professor Windy Dees discusses the program’s marketing campaign, and subsequent advertising push, which illustrates networking and connections available for incoming students. Dees talks

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BreakingBadMarketing-Guy
Blog Posts

The ecosystem of B2B sales message, especially its delivery, presents an inability for the original product seller to understand that they can lose the sale. Not because their product is bad, but because they don’t know really who they are selling to. The absolute worst scenario for an original product

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JFerguson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0750.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWhile Jeff Ferguson may be often thought of as a sponsorship guy, his third visit to the podcast is as much about digital live streaming acceptance as it is sponsor activation. Ferguson presents a compelling case for how he

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From The Editor's Desk

Sponsorship decks are typically a crime. There are so many better ways to do it, rather than a tired PowerPoint. Yet, the company won’t spend the money on the decks, or don’t think that it garners any relevance to the sale. That’s troubling in several scenarios, especially because of what

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From The Editor's Desk

I sat once through a sponsorship pitch session conference call where the lead just yammered on about how the prospect could use the product. It was truly a nightmare. Especially because the prospect’s total inclination was going to be “no” from the start. Everyone talks about listening. But few people

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JMullings
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0721.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJoseph Mullings has had an extensive background in helping small university athletic departments generate significant sponsorship revenue gains in their communities through a third party model. Now, striking out on his own with Altitude Sports Marketing, Mullings discusses what

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MHurley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0712.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSSports sponsorship activation has changed drastically over the last few years with the advent of digital components, as Michael Hurley sees it, there are few sponsors actually negotiating out what they see in a team’s deck. Hurley discusses how

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Businessman, presenting growing graph, statistics
From The Editor's Desk

Standard vendor pitch practice is to go from the top-down in a deck. Start with the most expensive offering, then move toward the bottom as its being rejected. A solution is to ask a simple question of the prospect: “What do you want out of this?” Typically, prospects are unnerved

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CLee
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0645.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSConsumer behavior in sports drives revenue, whether it be in ticket sales, marketing or corporate sponsorship. Temple’s Assistant Professor Dr. Christopher Lee has taken a deep dive into the examination of what pushes consumers to purchase or stay away

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