Posts Tagged

sponsorship

dgalee
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0819.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDan Gale isn’t shy about telling everyone that he finds the large sponsorship merger of Learfield-IMG College to be troubling for the landscape of collegiate athletics. Gale discusses some of the issues that arise from developing corporate sponsorship activation, especially with

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MAbramson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0817.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSOver two years ago, Michael Abramson came on the podcast (Ep. 520) to discuss how The Hartford Yard Goats would open up the 2016 season in their new ballpark. Almost 300 episodes and two years later, Abramson returns to the podcast

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dfrystak
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0782.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe difference between sponsorship and philantrophy is explored by Dan Frystak, who presents the argument of how activation depends on the experience of the consumer interacting with the branding mechanisms of the product. Frystak explores why several companies are positioning themselves

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WDees
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0771.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBy listening to this episode, your network may have just tripled. University of Miami sports marketing professor Windy Dees discusses the program’s marketing campaign, and subsequent advertising push, which illustrates networking and connections available for incoming students. Dees talks about the

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BreakingBadMarketing-Guy
Blog Posts

The ecosystem of B2B sales message, especially its delivery, presents an inability for the original product seller to understand that they can lose the sale. Not because their product is bad, but because they don’t know really who they are selling to. The absolute worst scenario for an original product

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JFerguson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0750.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSWhile Jeff Ferguson may be often thought of as a sponsorship guy, his third visit to the podcast is as much about digital live streaming acceptance as it is sponsor activation. Ferguson presents a compelling case for how he has helped

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From The Editor's Desk

Sponsorship decks are typically a crime. There are so many better ways to do it, rather than a tired PowerPoint. Yet, the company won’t spend the money on the decks, or don’t think that it garners any relevance to the sale. That’s troubling in several scenarios, especially because of what

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From The Editor's Desk

I sat once through a sponsorship pitch session conference call where the lead just yammered on about how the prospect could use the product. It was truly a nightmare. Especially because the prospect’s total inclination was going to be “no” from the start. Everyone talks about listening. But few people

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JMullings
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0721.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJoseph Mullings has had an extensive background in helping small university athletic departments generate significant sponsorship revenue gains in their communities through a third party model. Now, striking out on his own with Altitude Sports Marketing, Mullings discusses what many athletic

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MHurley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0712.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSSports sponsorship activation has changed drastically over the last few years with the advent of digital components, as Michael Hurley sees it, there are few sponsors actually negotiating out what they see in a team’s deck. Hurley discusses how some of

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