http://traffic.libsyn.com/sportstaopodcast/TaoEp0765.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJulian Jenkins comes on the podcast to examine whether sports clubs truly understand their fans’ KPIs or only the ones that the organization thinks the fans desire. Jenkins shares his two decades worth of knowledge as CEO of European
http://traffic.libsyn.com/sportstaopodcast/TaoEp0594.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThe National Rugby League (NRL) is the top league of professional rugby clubs in Australasia. General Manager Dave Harris manages 39 staff across both the Marketing, Content & Digital and Club & State Services divisions out of Sydney, Australia.
Philanthropic and community giving is a strategic initiative that has been around for a while, but is quickly growing. Companies have looked to align themselves with charities or non-profit organizations because of the positive media coverage that comes with these partnerships. The same holds true in the sports world. The
http://traffic.libsyn.com/sportstaopodcast/TaoEp0362.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSThe New Zealand Rugby Union “All Blacks” are one of the most historical teams in all of sport. Known internationally for their high winning percentage, ambassadorship of New Zealand national pride, and “The Haka” war dance prior to each
Revenue is key for any professional sports franchise, especially the major league ones. A lot of the options on the table to increase revenue have come from the idea of dynamic ticket pricing. Solving the “demand” issue by using various mathematical factors in order to inflate the ticket price, thus
http://traffic.libsyn.com/sportstaopodcast/Taoep0279.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWith an office in Hong Kong, IMG Vice President of Business Development and Digital Media Tom Broom showcases various ideas for the future in terms of activating the globalization of sport brands. Broom explains how specific digital media rights