Posts Tagged

sports business

NCosta
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0780.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSNathan Costa presents context in his thoughts on ticket sales and marketing, working both at the team business services level as the vice president of the American Hockey League, and now as the Executive Vice President of the Springfield Thunderbirds. Costa

Read More
Starbucks+Card
From The Editor's Desk

Referrals tend to give us a lot, without expecting much in return. And often, we live up to their expectations. Consider what that means. Referrers are generating business for us, yet don’t receive anything in return for their services. After a while, those referrers dry up, simply because they see

Read More
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0769.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIf you’ve ever tried to buy a ticket to the hottest concert, only to find all of the presale numbers gone within seconds, you may have Lowson to blame. Lowson ran Wiseguy Tickets, a ticket scalping operation, until 2009, when the

Read More
kleps
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0573.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSKevin Kleps represents the changing world of sports business, crossing over from traditional financial coverage at Crains Cleveland Business to cover the sports business segmentation of the major Ohio city. Kleps starts off with his assessment of how to build not

Read More
BBradley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0564.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBack on Ep. 235, Bill Bradley was a digital editor for an NFL-funded platform. Now, he is leading the Las Vegas Review Journal as their sports editor, bringing a very tech-focused background to reporting stories in Sin City. Bradley discusses some

Read More
malesia
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/taoep0502.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS Sports journalism is finally carving out investigative reporting beats for the business segments of the industry. Reporter Mark Alesia is one of those innovators in the field, digging up information that pulls back the curtain for the public on stadium

Read More
ABosley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0499.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSS A key asset to any sports management program is having a professor who has worked in the field. James Madison’s Alyssa Bosley not only has experience in minor league baseball as an intern, but also has worked at JMU as

Read More
Fan Loyalty Programs
Blog Posts

There are 3 factors of any credible fan loyalty program that the designers screw-up by out-thinking their own success, bogging down the system in order to be smarter than their customers. There’s no way around it, especially when it comes back to what the points actually deliver a patron when

Read More
DWhite
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0457.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDr. Darin White is part of the new contingent of academia attempting to improve the sports business acumen available in sports management programs, starting with his own program at Samford University’s Brock School of Business. White doesn’t just stop there, also

Read More
BHamer
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0419.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAfter spending over a decade at the Phoenix Suns, rising to the level of VP of Ticket Sales, Bob Hamer hung up his career in the NBA to help guide the next generation of sales executives. Restarting the Sports Sales Combine

Read More