Posts Tagged

sports business

geofencing
Blog Posts

As the primary and secondary ticket sales tactics start to merge, it now becomes a race to attract the most buyers to make a purchasing decision on a product that matter. Geofencing solves a lot of these concerns, especially when it comes to mobile acquisition partners. What is Geofencing? It’s

Read More
phones
Blog Posts

This is an excerpt from C. Ryan Shelton’s chapter in “The GM’s Handbook” which is available in paperback, Amazon Kindle and Kindle Unlimited. It is cited, indexed and professionally edited, providing perspectives from 16 MiLB C-Suite Executives on leadership, hiring/firing/interviews, merchandise, tickets, concessions, corporate sales and the business of sports

Read More
MBurns
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0848.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMark Burns returns to the podcast for a second go-around after Ep. 697, leaving two online publications behind to start his own digital venture, the Sports Business Chronicle. Burns reflects on some of the choices that he made in order to

Read More
RHorrow
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0838.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSRick Horrow has a media sports business legacy that spans over two decades, along with a sports consultancy firm which has amassed a portfolio of clients ranging from major leagues to individual sports stars. Horrow discusses his approach to the industry,

Read More
8GB Kindle Fire Black
From The Editor's Desk

The Tao of Sports has teamed up with Win1Big.com to provide one lucky winner with a 7″ Amazon Fire Tablet. Perfect for those who are getting back to campus for study, or those sports business executives who are looking to enhance their professional development or sales skills with some light

Read More
NCosta
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0780.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSNathan Costa presents context in his thoughts on ticket sales and marketing, working both at the team business services level as the vice president of the American Hockey League, and now as the Executive Vice President of the Springfield Thunderbirds. Costa

Read More
Starbucks+Card
From The Editor's Desk

Referrals tend to give us a lot, without expecting much in return. And often, we live up to their expectations. Consider what that means. Referrers are generating business for us, yet don’t receive anything in return for their services. After a while, those referrers dry up, simply because they see

Read More
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0769.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIf you’ve ever tried to buy a ticket to the hottest concert, only to find all of the presale numbers gone within seconds, you may have Lowson to blame. Lowson ran Wiseguy Tickets, a ticket scalping operation, until 2009, when the

Read More
kleps
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0573.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSKevin Kleps represents the changing world of sports business, crossing over from traditional financial coverage at Crains Cleveland Business to cover the sports business segmentation of the major Ohio city. Kleps starts off with his assessment of how to build not

Read More
BBradley
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0564.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSBack on Ep. 235, Bill Bradley was a digital editor for an NFL-funded platform. Now, he is leading the Las Vegas Review Journal as their sports editor, bringing a very tech-focused background to reporting stories in Sin City. Bradley discusses some

Read More