Posts Tagged

Sports Marketing

CPintens
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0805.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCraig Pintens joins the podcast to share his insight on how his marketing team has enhanced the profile of the University of Oregon athletic department. Pintens discusses various aspects of tickets, especially concerning deals and subscription models. Pintens talks about how

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pnowlin
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0803.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPatrick Nowlin shares his knowledge on both the third party and in-house model, having worked at both. Now at the University of Oklahoma as an assistant athletic director, Nowlin talks about some of the different methods of implementing better technology in

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BRS
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0802.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSUnder Bryan Sperber’s leadership, the Phoenix International Raceway is undertaking a massive $178 million dollar rebuild of its facility, aimed at ensuring NASCAR’s legacy in the technology era of sports marketing. Sperber discusses some of the features of the build-out, including

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Sloan Photo 1
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0801.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAfter about 15 years of bobbleheads as a giveaway item, the crazy just continues for sports as a gift to drive attendance numbers. Alexander Promotion’s Brian Sloan talks about how a simplistic bobblehead is no longer the regular order of the

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disruption.jpg
From The Editor's Desk

I’m not as amazed as I should be by the blog post by SF Delta’s CEO Brian Andrés Helmick, who as with many tech folks, tend to misread that application of their devices goes way beyond just the illusion of having more technology at your finger tips. Last year, The

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AWhite
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0799.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAdam White started Front Office Sports when he was a sophomore at the University of Miami, and now in three years, has grown into a premiere website for sports career advice and employment. White discusses the role of Front Office Sports

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darthur
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0798.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDave Arthur is an academic at heart, but understands the classroom limitations of sports education that need real world experience. Serving as managing director for iSport.edu, Arthur talks about bridging the gaps with online education and instructors who possess real-world sports

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JLongo
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0797.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJeff Longo is not only an associate professor of sports, events and entertainment at Johnson & Wales in Charlotte, but also an owner of a Southern Professional Hockey League team, the Fayetteville Marksmen. Longo shares his decision to go into pro

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RHarris
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0793.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSTry to get a meeting culture going where Rocky Harris works, he dares you. The Chief Operating Officer talks about his lack of eagerness to create a meeting culture and his ability to disrupt them, involving as few people as possible

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PGallagher
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0792.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPat Gallagher’s amazing sports marketing career has culminated with a book about his experiences pulling off Super Bowl 50, called Big Game. Bigger Impact. Co-authored with Stephanie Martin, Gallagher shares the background of the SB50 campaign, including dealing with the various

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