Posts Tagged

Sports Marketing

networking
Blog Posts

This is an excerpt from Augusto “Cookie” Rojas’s chapter in “The GM’s Handbook” which is available in paperback, Amazon Kindle and Kindle Unlimited. It is cited, indexed and professionally edited, providing perspectives from 16 MiLB C-Suite Executives on leadership, hiring/firing/interviews, merchandise, tickets, concessions, corporate sales and the business of sports

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snob
From The Editor's Desk

When you meet a snob, you know it. They’re like a vegan or bit-coin person, you know within a minute that you are late to their party and of how smart they are for being there first, before everyone else ruined it. While volunteering at a local Chamber event, pouring

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finish
Blog Posts

There are people who put forward sweat equity to make an event happen. There are also “finish line” guys, who provide useless comments disguised as constructive criticism, don’t volunteer but then want a say in everything. The trouble with “finish line” guys is that they often get more attention, mainly

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Zdayton
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0871.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSZach Dayton returns to the podcast after nearly four years since his original one (Ep. 328). Dayton talks about his transition from Pace University, a D2 school, to Fairfield University, which is Division 1. Dayton shares his insight into bringing not

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HMJones
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0870.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSFresh off her departure of a second stint with the Corvallis Knights, former COO Holly Marie Jones shares her insight into the West Coast League baseball franchise’s brand, and how she was able to enhance it through merchandise, ticket sales and

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JPiorowski
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0846.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJennifer Piorkowski has an ambition to kill the porta-potty in all tailgate lots national wide. Piorkowski discusses her disdain for the plastic wall commode and suggests the alternative of using a portable bathroom solution. Piorkowski talks about the growing fan experience

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MJessep
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0845.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSAs the world of esports gaming explodes, so does the opportunity for player representation. Matt Jessep is a sports agent in Australia’s National Rugby League, who is helping redefine player rights and values within the esports industry. Jessep discusses some of

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CMcEvoy
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0844.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDr. Chad McEvoy comes on the podcast to chat about sports management degrees and their viability in the marketplace. Are sports management programs expected to generate job opportunities or to develop critical thinking skills? Is it an either-or scenario? McEvoy discusses

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DRowan
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0843.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSDave Rowan oversees the financial operations for the 32-year-old National Lacrosse League, which is focused on smart, efficient franchise expansion with great partners such as ownership groups like Comcast-Spectacor and Alibaba. Rowan shares his vision of how the digital growth of

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MWasho
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0842.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Rochester Rhinos of the USL have announced that they won’t be playing for the 2018 season. Chief Business Officer Mark Washo returns to the podcast (Ep. 113) to discuss how the decision came down, as well as his return to

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