Posts Tagged

Sports Marketing

RWilkins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0789.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWhile Russell Wilkins can appreciate the sold-out situation that Wichita State has in men’s basketball, he also remembers trying to sell indoor football in that same marketplace. Wilkins takes about the challenges of having a sold-out venue, both from

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Katerina Kirillova
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0786.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSSince 1996, Katerina Kirillova has been selling tickets in Russia and knows that consumer’s tastes thoroughly. Kirillova discusses the technological landscape, as well as the Moscow executive acumen when it comes to generating revenue and fostering new distribution channels.

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PBee
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0785.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAfter a 25-year run to the NHL playoffs, The Detroit Red Wings’ streak ended, putting an entire sales staff to work on how to transition their hockey fans into the new normal. Red Wings’ Director of Ticket Sales Paul

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cslonaker
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0784.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSCharlie Slonaker details not only the Philadelphia Union’s ticket sales victory narrative of a franchise that came from local supporters groups, but his own path from the Dayton Dragons to the Cincinnati Bengals to the Indiana Pacers to the

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SHicks
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0781.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSSamantha Hicks faces the complexity of selling two sports at the same time; The Reno Aces AAA baseball team, and the first year of the 1868 FC USL soccer team. Hicks talks about the “no comps” rule for both

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Starbucks+Card
From The Editor's Desk

Referrals tend to give us a lot, without expecting much in return. And often, we live up to their expectations. Consider what that means. Referrers are generating business for us, yet don’t receive anything in return for their services. After a while, those referrers dry up, simply because they see

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AIannarino
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0778.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAnthony Iannarino is a lot of things, but he refuses to be a shill for the tech industry’s bias against sales phone calls. Iannarino explains that he feels the vested interest of the few have outweighed the realities of

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AnThomasBW
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0777.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAfter witnessing a lack of ticketing education cohesion in Europe, Andrew Thomas created his own conference positioned on building up acumen for the sports and entertainment industry. Thomas shares insight into some of the issues surrounding ticket platforms, as

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WDees
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0771.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSBy listening to this episode, your network may have just tripled. University of Miami sports marketing professor Windy Dees discusses the program’s marketing campaign, and subsequent advertising push, which illustrates networking and connections available for incoming students. Dees talks

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JJenkins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0765.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJulian Jenkins comes on the podcast to examine whether sports clubs truly understand their fans’ KPIs or only the ones that the organization thinks the fans desire. Jenkins shares his two decades worth of knowledge as CEO of European

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