Posts Tagged

Sports Marketing

WDees
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0771.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSBy listening to this episode, your network may have just tripled. University of Miami sports marketing professor Windy Dees discusses the program’s marketing campaign, and subsequent advertising push, which illustrates networking and connections available for incoming students. Dees talks

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JJenkins
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0765.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJulian Jenkins comes on the podcast to examine whether sports clubs truly understand their fans’ KPIs or only the ones that the organization thinks the fans desire. Jenkins shares his two decades worth of knowledge as CEO of European

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ACoulson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0760.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAlex Coulson comes on the podcast to discuss the role of sponsorship activation in the sports marketplace, and his assertion at avoiding vanity metrics which tend to take the focus off of digital revenue generation. Executive Director of Sport

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cBommer
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0759.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSAfter 15 years selling minor league hockey, Craig Bommer has now stepped into a great sales challenge: radio. Bommer discusses the parallels between the medium of radio and the live entertainment sports landscape, and how to keep selling longer

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BMayhood
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0755.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSBryan Mayhood will fully admit that he walked into a perfect situation at the Nashville Sounds, as they were finishing off year 2 in a fantastic new ballpark. Mayhood discusses how he helped develop a vision for year 3

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Corporate Photographer London
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0754.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSMichael Broughton views all sport acquisitions through the lens of driving revenue, and sees various issues with the way that English Premier Football handles its touring mechanisms, especially through the Asian marketplace. Broughton’s outspoken views include the issue of

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TCaflisch
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0752.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSTod Caflisch has had an amazing year on the job in Minnesota, bringing U.S. Bank Stadium online, as well as ensuring that a variety of new events have gone off without a hitch while implementing a new DAS and

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JFerguson
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0750.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSWhile Jeff Ferguson may be often thought of as a sponsorship guy, his third visit to the podcast is as much about digital live streaming acceptance as it is sponsor activation. Ferguson presents a compelling case for how he

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JVincent
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0749.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSJack Vincent’s book, A Sale Is A Love Affair, shows how top salespeople, in any industry, can be loved by their customers through deep, human connections. Vincent talks about the parallels between the sales process and finding love, as

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BBurchette
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/TaoEp0747.mp3Podcast: Play in new window | DownloadSubscribe: iTunes | Android | RSSDr. Brett Burchette has become a fixture of Drexel’s campus life; Burchette has served as a member of the sports management faculty, as an associate athletic director for development and now as executive director of the overall LeBow College

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