Posts Tagged

Sports Marketing

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0036.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Fresno Grizzlies have been one of the most successful franchises in minor league baseball. No small part of that comes from their commitment to sales & promotion, exemplified by Derek Franks and his staff. Franks talks about coming into the

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nyimh_matt_oneil
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0035.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMatt O’Neill competes in the toughest media & sports market in the country, while trying to also expand the brand of the NY Red Bulls into the world’s biggest stage. O’Neill discusses how the Red Bulls have gone after capturing fans,

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LWranglers
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0031.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Las Vegas Wranglers ECHL team is known for its crazy hockey promotions; they do two midnight games annually. Two of the people behind this trend to give the fans a dose of something different are Todd Hutton (VP of Sales

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geoducks
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0029.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSChris Thompson is one of the premier sports information directors in the northwest. Known by everyone in sports communication in the Puget Sound Region, Thompson has experience at every division of NCAA & NAIA athletics. Thompson sits down to talk about

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Pat O'Conner, MiLB President
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0028.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSPat O’Conner presented a revolutionary plan for minor league baseball’s 160 teams at the 2012 Baseball Winter Meetings. Dubbed “Project Brand,” the mandate aims to change how all of the teams market themselves nationally to 5-10 corporate sponsors. O’Conner talks about

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UNLV
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0024.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJeff Higgins talks about UNLV athletics from the scope of a marketer, especially how college basketball & football fits on the Vegas landscape amid the casino industry of The Strip. How does a Division I FBS school compete with an entertainment

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team
Sportstao Industry Posts

I find myself harping way too much on today’s marketers on whether or not they consider themselves truly in “marketing” or just a component of a bloated budget. Too harsh? Probably. I consider myself part of the heresy of sales. It’s a sect which believes that the experience may be

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JWeyermann
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0010.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJim Weyermann operates one of the newest pro sports franchise operations in the country, The Santa Cruz Warriors, an NBA Development League team. The SC Warriors have a long championship history during the organization’s incarnation as the Dakota Wizards, winning titles

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