Posts Tagged

Sports Marketing

CollegiateConsulting
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0052.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSCollegiate Consulting Founder Russell Wright started out with a simple third-party sales concept for university athletic departments: while other third party sales focused on the big schools, Collegiate Consulting would try to help the small schools as well. Since opening their

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0047.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSIn Barcelona, Rutger Hoorn oversees ticket sales for Euroleague Basketball’s Final Four, which is watched by over 197 million in over 40 countries each May. The Final Four is set to be played in London for the next two years, even

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0042.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSHe might be considered a ticket heretic by the time listeners are done with this episode. Why? Because Steve DeLay thinks outside the box and provides his opinion contrary to what the norm is. DeLay doesn’t subscribe to the notion of

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0041.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSJeff Yocom leads a staff division focused on finding the next best sports executives in the country for his pro team clients. GameFace, Inc.’s legendary status as a pioneer of training and executive search has created an environment of trust with

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Blog PostsSportstao Industry Posts

There are three primary values which play a major role in whether or not a purchasing decision is made. Trust, Quality, and Advocacy. While sales focuses a lot on the customer service aspect, it cannot be the end all of the purchasing decision. Why? Because customer service may bring a

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0037.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSOne of the newest ways to build ticket retention online is the world of “retargeting.” AdRoll is a San Francisco tech company focused on retargeting that has helped manage several online ticket initiatives for NFL, NBA, MLB, NHL, and MLS franchises.

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0036.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Fresno Grizzlies have been one of the most successful franchises in minor league baseball. No small part of that comes from their commitment to sales & promotion, exemplified by Derek Franks and his staff. Franks talks about coming into the

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Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0035.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSMatt O’Neill competes in the toughest media & sports market in the country, while trying to also expand the brand of the NY Red Bulls into the world’s biggest stage. O’Neill discusses how the Red Bulls have gone after capturing fans,

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LWranglers
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0031.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSThe Las Vegas Wranglers ECHL team is known for its crazy hockey promotions; they do two midnight games annually. Two of the people behind this trend to give the fans a dose of something different are Todd Hutton (VP of Sales

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geoducks
Podcast Episodes

http://traffic.libsyn.com/sportstaopodcast/Taoep0029.mp3Podcast: Play in new window | DownloadSubscribe: Android | RSSChris Thompson is one of the premier sports information directors in the northwest. Known by everyone in sports communication in the Puget Sound Region, Thompson has experience at every division of NCAA & NAIA athletics. Thompson sits down to talk about

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